RAMPUR ADDS MORE GOLD MEDALS

 RAMPUR STEALS THE SHOW

THE FIFTY BEST WORLD WHISKY TASTING

In recent years, Indian single malt brands like Rampur from Radico Khaitan, Indri from Picadilly Industries, Gianchand from Dewansons, Amrut and Paul John among others have broken into the segment which was dominated by imported Scotch whisky. In 2023, Indian single malts accounted for nearly 53 per cent of total sales, scoring over global brands such as Glenlivet, Macallan, Lagavulin, Glenfiddich, and Talisker in the 'local' market, where the ASP (average selling price) is going up.

Homegrown Indian liquor makers are mulling approaching food & beverages regulator FSSAI for a separate standard for the Indian single malt whisky that is rapidly scaling with the ongoing trend of premiumisation and has won several prestigious international awards. This will help maintain the sanctity and reputation of Indian single malt whisky—now exported to 60 countries. The sale of Indian single malt whisky is rising in high double digits in the country—the world's largest whisky market.

Consider the recent World Whisky competition. Renowned for its dedication to excellence, Radico Khaitan, the parent company of Rampur Distillery, saw its creations shine on the global stage as Rampur Barrel Blush Indian Single Malt Whisky won a prestigious Double Gold medal and Rampur Sangam World Malt Whisky won an esteemed Gold medal.

The accolades highlight Rampur's dedication to producing world-class whiskies that blend India's rich heritage with a spirit of innovation. Both expressions impressed the judges with their distinctive tasting profiles, showcasing the diversity and creativity that define India's whisky-making legacy. These exceptional profiles are the result of meticulous craftsmanship, influenced by India's distinctive climate and terroir. Combined, the accolades celebrate Rampur's ability to seamlessly integrate tradition with modern techniques, enhancing the global perception of Indian whiskies and affirming its leadership in the fine spirits industry.

Rampur Barrel Blush stood out with its vibrant tropical fruit notes, soft floral undertones, and a subtle hint of Australian Shiraz, derived from its unique finish in handpicked wine barrels.

Rampur Sangam, a convergence of the old world and the new, captivated with its smooth complexity, blending layers of dried fruits, gentle spices, and a delicate nuttiness that lingered gracefully on the palate. These exceptional profiles are the result of meticulous craftsmanship, influenced by India's distinctive climate and terroir. Combined, the accolades celebrate Rampur's ability to seamlessly integrate tradition with modern techniques, enhancing the global perception of Indian whiskies and affirming its leadership in the fine spirits industry.

THE FIFTY BEST WORLD WHISKY DOUBLE GOLD MEDAL 2024

Rampur Barrel Blush Indian Single Malt Whisky (Double Gold Medal) is a masterpiece of innovation, delivering a rich and complex flavour profile. Winning a Double Gold for Rampur Barrel Blush and a Gold for Rampur Sangam is a testament to the dedication that go into each of these whiskies. This recognition at the Double Gold level at The Fifty Best World Whisky Tasting reinforces the commitment to delivering exceptional quality and sharing India's rich distilling heritage with whisky enthusiasts worldwide. This latest release, which was produced using casks selected by Rampur’s Master Distiller Master Anup Barik, is said to feature a complex flavour profile, with the initial maturation in American Bourbon barrels imparting notes of creamy vanilla, warm oak and soft spices, with the Australian Shiraz wine casks adding a vibrant layer of ripe berries, dark fruit and a subtle tannic touch.

Rampur Sangam World Malt Whisky (Gold Medal) is a masterful blend, with an exquisite fusion of fruity, floral, and oriental spicy notes harmoniously complemented by sweet aromas and subtle occidental smokiness. Taking its name from the Hindi word for “confluence”, Sangam is inspired by the proverb that an individual thing can be “greater than the sum of its parts”. The blend combines malts from traditional European whisky-producing countries as well as from New World whisky makers. “Just like the rivers that flow from different directions, Sangam World Malt Whisky represents the convergence of the rich traditions of the East and the expertise of the West in the art of whisky making”.

RAMPUR BARREL BLUSH TASTING NOTES:

Colour: Old gold with a bronze sheen.
Nose: Balanced aromas of tropical fruits and delicate floral notes intertwine with smooth malty tones and rich oaky undertones from double oak barrels. Subtle vanilla notes from American white oak harmonise with indulgent caramel, velvety toffee, and dried dark fruits, coupled with a spicy warmth from Australian wine barrels.
Palate: Elegantly sweet, this whisky showcases a delightful blend of fruity and spicy flavours. The subtle influence of Shiraz wine adds a robust body, creating a harmonious depth.
Finish: Prolonged and indulgent, this whisky offers a generous finish that lingers beautifully on the palate, leaving a memorable and lasting impression.
Overall: The experience is tantalising, perfectly balancing richness and complexity. Rampur Barrel Blush is available to order online from specialist retailers in the UK, rolling out across Europe and in the US. Offered unpeated, un-chillfiltered and 45% ABV at an RRP of £65.00 for a 70cl bottle.

RAMPUR SANGAM TASTING NOTES:

Colour : Amber
Nose : Hints of tropical fruits such as lychee, green apple, pears and apricot. Followed by delicate notes of citrus and floral tones of rose and heather. The sweet aroma of honey, vanilla and caramel toffee perfectly complement the spices of cinnamon and nutmeg. Subtle hints of salty and peat smoke embrace the senses without overpowering the experience.
Palate : Complex and creamy depth of fruity aromas that is perfectly balanced with delicate peaty and salty notes. The peat smoke depth gradually transitions to reveal an interplay of spices such as cinnamon, nutmeg, and oaky vanilla, whith a hint of honey and wine-like texture.
Finish : The finish is pleasantly long, leaving a lingering sensation on the palate, further enhancing the taste and aroma.
Overall : Truly a confluence of cultures, flavours and traditions on your sensory features. Offered at € 55, unpeated, un-chillfiltered and 43% ABV.

About Radico Khaitan: Radico Khaitan Limited is one of the oldest and the largest Indian Beverage Alcohol companies. It commenced operations in 1943. The company has been successfully building its brand equity in international markets and currently exports its brands to over 100 countries and over 25 Travel Retail locations.

The luxury portfolio includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, Rampur Trigun Indian Single Malt Whisky, Sangam World Malt Whisky and Jaisalmer Indian Craft Gins.

Three of Radico Khaitan's distilleries are based in Uttar Pradesh in the foothills of the Himalayas, where all of their Malt is distilled, matured and bottled.