Diageo Archive Now Virtually Accessible
Stroll through Diageo's
archive once - this wish can now be fulfilled without leaving your home. In
cooperation with Matterport, the spirits company Diageo has had its archive
captured in images and implemented virtually. On a 360° tour, you can now stroll
from room to room and from shelf to shelf, just with a click of a mouse.
Diageo's real archive
extends over 5,000 square metres. It contains papers, certificates, pictures,
advertising material, furniture, bottles - the history of many Scottish
distilleries and brands is preserved here.
There are more than 5,000
bottles in showcases in the Liquid Library. The development of whisky brands
can be followed here from the 1880s to the present day. The Marketing Hall of
Fame presents advertisements and marketing campaigns from 1779 to recent PR
activities.
In the Founder's Room you can
meet personalities who were and are behind the whisky brands. Many of the
brands that are now part of Diageo began as an individual vision or a small
family business. Would you like to sit virtually at the desk where Peter
Mackie, owner of Lagavulin and father of the White Horse brand, once did his
office work? It’s here in the Founder's Room.
Also impressive is the
abundance of archival material collected and lined up in boxes and folders in
The Vault. Books, lists, certificates, rolls of film - it's a shame that you
can stroll past everything here and admire it, but unfortunately don't have the
opportunity to lift the covers or leaf through the books…
If you want to take a look
around the Diageo archive, you can find it here at The Matterport
No comments:
Post a Comment