The GatecrasherS Supreme: GERMANY’S ALDI
AND LIDL
Aldi
and Lidl Scotch Whiskies Retail Around $15 Per Bottle
Aldi
(Albrecht Diskont) is the common brand of two family-owned German discount
supermarket chains with over 10,000 stores in 20 countries. The chains operate as
two financially
and legally separate groups, Aldi Nord
and Süd. Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, Great Britain, Hungary, Switzerland, Australia, China,
Italy, Austria and Slovenia.
Both Aldi Nord and Aldi Süd also operate in the US with 1,600 stores as of 2017 (the only country to have both of Aldi's subsidiaries operating outside of Germany).
Stiftung & Co. is another German global discount supermarket chain that operates over 10,000 stores across Europe and the United States. Lidl is the chief rival of Aldi in several markets, including the US. There are Lidl stores in every member state of the European Union. Lidl stores are also present in Switzerland, Serbia and the United States.
Watch this space. A review or two of Grade A whiskies will follow anon.
Both Aldi Nord and Aldi Süd also operate in the US with 1,600 stores as of 2017 (the only country to have both of Aldi's subsidiaries operating outside of Germany).
Aldi is the largest wine
retailer in Germany and sells low cost alcohol. It manufactures several brands
of whiskies, mainly Scotch Whisky. Four of Aldi’s Whiskies have been named
among the best in the world for the second consecutive year at the highly
acclaimed global competition Spirits Business Scotch Whisky Masters. The
award-winning whiskies include Aldi Highland Malt Black Scotch Whisky, Glen
Marnoch Islay Single Malt Scotch Whisky, Glen Marnoch Speyside Single Malt
Scotch Whisky and Aldi Hogwash Blended Malt Scotch Whisky.
LIDL
Stiftung & Co. is another German global discount supermarket chain that operates over 10,000 stores across Europe and the United States. Lidl is the chief rival of Aldi in several markets, including the US. There are Lidl stores in every member state of the European Union. Lidl stores are also present in Switzerland, Serbia and the United States.
Lidl's Queen Margot, an
eight-year blended Scotch whisky, took home a category win for "Scotch
Blended 12 Years & Under." The whisky beat out competition from
industry giants (and far pricier bottles) including Johnnie Walker Black Label
and Chivas Regal.
All these whiskies are
sold at prices ranging between one half to one third of the pricier global
Scotch Whiskies. Somebody is taking the common man for a ride!
Watch this space. A review or two of Grade A whiskies will follow anon.
ReplyDeleteThanks for sharing this useful info..
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