“A Song of Ice" and "A Song of Fire” Launched in the USA
Due In October 2019 in Europe
In an epic partnership
with HBO series Game of Thrones(GoT), Johnnie Walker is to introduce a series of limited edition blended Johnnie
Walker whiskies. GoT is a show clearly targeted at adults, and is best known
for is its love of violence and nudity. With these mature themes, it is no
surprise that GoT has done particularly well with its promotional tie-ins
involving alcohol: like beer, three wines from Vintage Wine Estates and its first Scotch whisky from Johnnie Walker, The White Walker which made its debut in October 2018. The two new limited edition whisky blends, inspired
by the iconic and powerful houses of Westeros – House Stark and House Targaryen
– have reached the market as successors to the White Walker.
THE WHITE WALKER
Created by whisky specialist and blender George Harper, the unique, limited-edition lead whisky was inspired by the most enigmatic and feared characters on the show – the White Walkers. Known by their icy blue eyes and led by the Night King, the undead army of White Walkers have emerged from the Frozen North bringing with them the chill of winter. This innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces.
The Scotch has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish–one of Scotland’s most Northern distilleries. Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker believing that Whiskies from Clynelish have endured long, Scottish Winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall - so it was the perfect place to start when creating this unique whisky.
Utilising temperature-sensitive ink
technology, fans will be reminded that “Winter is Here” from an unexpected graphic
icy reveal on the bottle when frozen.
Two more themed whiskies,
"A Song of Ice" and "A Song of Fire," have joined the family.
Made in collaboration with HBO, the names are a nod to the Game of Thrones book
series title, "A Song of Ice and Fire. Whether in conflict or
harmony, this is a tale of two great houses represented by two ancient
creatures. One is a house descended from the First Men. Rulers of the North and
builders of the wall, they thrive in the icy-cold climate of the Direwolf. The
other is a noble family of Valkyrian descent and the first royal house of the
Seven Kingdoms. Fire courses through their veins and is made flesh in the form
of their dragons.
"A Song of Ice,"
naturally, is inspired by House Stark and the 'unforgiving force of ice
that shapes mountains, stops rivers, and delivers the heat
of fusion in frozen form from the cryosphere," ringing in at 40.2 % ABV. As can be expected, it again
features blends of single malt whiskies from Scotland's northern most
distilleries like Clynelish and promises a crisp, clean taste with a cold, smooth finish. The bottle design shows snowy woods, a nod to The North's
cold winters, with a fierce red-eyed Direwolf splashed across the front. If you get your
hands on one, know that it's best enjoyed over ice, as is appropriate for a tribute
to House Stark.
On
the other hand, "A Song of Fire," is inspired by none other than
House Targaryen, with flavours of "subtle smoke from the heated malts of
the Caol Ila distillery," on Islay, Scotland. This blend packs slightly
more of a punch than its icy counterpart, with 40.8 percent ABV—it's also meant
to be sipped neat instead of on ice, delivering a "full-bodied flavour which
lends a warm, smooth finish," naturally so, for a whisky that tips its hat
to the Mother of Dragons and her fiery house. The bottle, too, is
Targaryen-level fierce, featuring fire, sparks, and a sinister dragon. Both
this bottle and the "A Song of Ice" bottle also include the signature
Johnnie Walker "striding man" logo; however, it faces backward on the
"A Song of Fire" whisky, so that it's squaring off with the striding
man on the "A Song of Ice" bottle." The face-off represents the
complicated dynamic between the two houses, another angle to the
complicated interactions between the two great houses in the show’s storyline.
In an epic partnership
with HBO series Game of Thrones(GoT), Johnnie Walker is to introduce a series of limited edition blended Johnnie
Walker whiskies. GoT is a show clearly targeted at adults, and is best known
for is its love of violence and nudity. With these mature themes, it is no
surprise that GoT has done particularly well with its promotional tie-ins
involving alcohol: like beer, three wines from Vintage Wine Estates and its first Scotch whisky from Johnnie Walker, The White Walker which made its debut in October 2018. The two new limited edition whisky blends, inspired
by the iconic and powerful houses of Westeros – House Stark and House Targaryen
– have reached the market as successors to the White Walker.
 |
| THE WHITE WALKER |
The Scotch has notes of caramelised sugar and vanilla, fresh red berries with a touch of orchard fruit and features Single Malts from Cardhu and Clynelish–one of Scotland’s most Northern distilleries. Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker believing that Whiskies from Clynelish have endured long, Scottish Winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall - so it was the perfect place to start when creating this unique whisky.
Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.
Two more themed whiskies,
"A Song of Ice" and "A Song of Fire," have joined the family.
Made in collaboration with HBO, the names are a nod to the Game of Thrones book
series title, "A Song of Ice and Fire. Whether in conflict or
harmony, this is a tale of two great houses represented by two ancient
creatures. One is a house descended from the First Men. Rulers of the North and
builders of the wall, they thrive in the icy-cold climate of the Direwolf. The
other is a noble family of Valkyrian descent and the first royal house of the
Seven Kingdoms. Fire courses through their veins and is made flesh in the form
of their dragons.
"A Song of Ice,"
naturally, is inspired by House Stark and the 'unforgiving force of ice
that shapes mountains, stops rivers, and delivers the heat
of fusion in frozen form from the cryosphere," ringing in at 40.2 % ABV. As can be expected, it again
features blends of single malt whiskies from Scotland's northern most
distilleries like Clynelish and promises a crisp, clean taste with a cold, smooth finish. The bottle design shows snowy woods, a nod to The North's
cold winters, with a fierce red-eyed Direwolf splashed across the front. If you get your
hands on one, know that it's best enjoyed over ice, as is appropriate for a tribute
to House Stark.
On
the other hand, "A Song of Fire," is inspired by none other than
House Targaryen, with flavours of "subtle smoke from the heated malts of
the Caol Ila distillery," on Islay, Scotland. This blend packs slightly
more of a punch than its icy counterpart, with 40.8 percent ABV—it's also meant
to be sipped neat instead of on ice, delivering a "full-bodied flavour which
lends a warm, smooth finish," naturally so, for a whisky that tips its hat
to the Mother of Dragons and her fiery house. The bottle, too, is
Targaryen-level fierce, featuring fire, sparks, and a sinister dragon. Both
this bottle and the "A Song of Ice" bottle also include the signature
Johnnie Walker "striding man" logo; however, it faces backward on the
"A Song of Fire" whisky, so that it's squaring off with the striding
man on the "A Song of Ice" bottle." The face-off represents the
complicated dynamic between the two houses, another angle to the
complicated interactions between the two great houses in the show’s storyline.
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