GLENMORANGIE NECTAR 16 YO SINGLE MALT SCOTCH WHISKY
History Of Glenmorangie Distillery
Glenmorangie has a fascinating backstory, with ties to Celtic lore, ancient kingdoms, and local community. The Glenmorangie logo was inspired by the mysterious and ancient Cadboll Stone. In the eighth century, a kingdom of tribes known as the Picts ruled Scotland’s north-east, including the peninsula that would become home to Glenmorangie. The Romans gave the Picts their name, inspired by their custom of painting scenes from the landscape around them onto their bodies.
One of the best surviving testaments to the Picts is the Hilton of Cadboll stone, into which they carved their story. Discovered centuries later, it has since been restored and now resides in the National Museum of Scotland. The swirls of the Glenmorangie logo are inspired by the intricate carvings of the Stone, in tribute to the Picts who first cultivated the golden barley fields that Glenmorangie harvests today to create their distinctive single malt whiskies.
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| The portion of the Cadboll Stone from which the Glenmorangie
logo comes |
Situated next to the Dornoch Firth in a series of
handsome red sandstone buildings, the Glenmorangie distillery started life as
the local brewery for the town of Tain in 1730, having produced other alcohol since 1703, in all probability, illegal hooch. It belonged to the reputable Matheson family, who would have eschewed illegal stuff in favour of beer, explaining the choice of a brewery drawing its water from the small stream known as Morangie Burn. While the earliest evidence of beer brewing in Scotland dates to the Neolithic period, brewing in this period was a relatively small scale, local operation, simply a part of community activity.
Distillation was legalised in 1823 and the eldest Matheson scion, William, went to Elgin in Moray, Speyside to observe and study distillation. In 1843, twenty years after learning the intricacies of distilling, William Matheson bought a tract of land adjacent to Tarlogie Springs and built a distillery there, a stone's throw away from the brewery, with a licence to distill. He must have also obtained a licence to sell, though no specific mention is made thereof. The brewery was closed down in stages. Starting with a single pot still, it took six more years for the first new make to trickle out of Glenmorangie. The second pot still was installed and made operational anon and the distillery remained in the family until 1887.
Matheson set himself apart to put history in motion by creating a single malt at a time when others were focussed on blends. The complex whisky he created was inspired by the distillery’s peaceful surroundings on the banks of the Dornoch Firth. But buyers of whisky would select their brands from their preferred grocer, rather than from a producer. The grocer held the purse-strings and could and did blend Matheson’s malt whisky. His single malt floundered. Sales weren’t too brisk so the distillery was sold to the Maitland brothers and Duncan Cameron. The common Morangie component of all these names comes from the Morangie Burn mentioned supra, though it draws its water from a mineral- water source, the Tarlogie Springs, making this one of a small number of hard water sites in Scotland.
The new owners saw immediately that the
design of the stills, which were short and squat, left a lot to be desired,
attributing the low sales volume to inferior quality product. They brought the Taylor family from the adjoining village into their fold. Taylor owned a gin
mill a couple of miles away from and the trio decided to bring the tops of their gin stills
up to Tain and add them to the short still necks, while the bodies were sold off. Such was the origin of the tallest neck stills in Scotland.
Reputed welders did a good job of amalgamating the
necks. The slight bulges that protruded at the joint were also visible from
inside the necks and were retained. In fact, all newer stills made thereafter,
till today, retain all bulges/dents and inner scorch/joint marks and slight reduction
(less than half of one inch) in diameter. But then they ran into an unexpected problem-the
roof was too low to accommodate the new stills. Holes were punched in the roof
allowing the necks to stick out into the open, but this was detrimental according to
professional consultants, who strongly advised proper protection against the vagaries of weather. Accordingly, the roof was rebuilt at a greater height and a suitable condensation chamber created. The distillery did not remain cost-effective and was soon to go to market.
The business was sold to a
partnership between two blending and broking firms, Macdonald & Muir and
Durham & Co, soon passing entirely to the former, which used the whiskies
for single malts, blended malts and blended Scotch. These products were very successful
and the owners found they couldn’t ramp up output due shortage of maltings. The company’s principal brand of blended whisky was named Highland Queen, marking the historic association between the port of Leith where Macdonald & Muir was based, and Mary Queen of Scots, who landed there from France in 1561. In
1896, the Muir family had built a Brewery at Elgin’s boundaries (where the burgh’s gallows once stood), taking its water and power from the fast-flowing River Lossie alongside on the westernmost slopes of the Speyside
hills leading to the river. Ownership went to the younger Muir son, while the elder was busy with his own venture with his brewery converted to distillery Glenmorangie in the Highlands.
Following his successful brother, Muir Jr converted it
to a distillery in 1898. This distillery was not as carefully crafted as its Highlands
mate, flooding regularly on marshy land, but was also named Glenmorangie, a
family trend. In the slow-motion era of those days, nobody realised this replication,
till annual tax assessment fell due and the duplication was discovered. Muir Jr
was told to change the name of his distillery. Glen Moran was not accepted as a
viable alternative, leading to its final name, Glen Moray. In 1902, Glen Moray slowed down distilling operations, shutting it down by 1910. A large number of small dwellings came up between the adjoining RAF airfield and the distillery.
Glenmorangie found a solution to its low-volume
problem in 1898 with the operationalisation of the new brewery turned distillery at Elgin's boundaries, probably a major factor in the initial selection of its name. Muir Jr was told to continue to produce maltings and provide them to Muir Sr. After a year-long preparation, a supply chain was established and Glen
Moray became a maltings supplier to Glenmorangie. On Muir Jr's demise, the distillery was acquired by Glenmorangie, again a family decision.
Although it was bottled in small quantities from the
1920s, a change of strategy in 1959 saw Glenmorangie burgeon as a single malt
that soon became Scotland’s biggest seller. Apparently the tall stills, with its kinks intact and found to be the tallest in Scotland, made a considerable difference to the subtlety, softness and enduring characteristics of the distillate. Cask quality was to prove the second factor in its popularity.
This was not the first time that this had happened, however. Records show that at the end of the 19th century Glenmorangie single malt whisky bottled at nearly 63% ABV was being sold at The Savoy and other top-end London hotels, as well as being
exported. Once fully organised, Glenmorangie produced only the one single malt whisky, The Original, selling it at 10 years of age. All other brands in the earlier days, i.e., since 1890, were either precursors to or offshoots of The Original.
Early success in the single malt category
resulted in two more exact replica stills being added to the original pair in 1976, a number
which was doubled again in 1990. Dr Bill Lumsden joined the distillery in 1995 and brought with him unique ideas, which were to prove best-selling. He got the owners to order and purchase specific slow growth, air-seasoned Ozark Mountain oak barrels that were first used as Bourbon-whisky casks. The single malts from these barrels were extracted and transferred for two more years into ex-Oloroso Sherry casks to emerge as the Lasanta 12 YO; into Quinta Ruban Port casks to emerge as the Quinta Ruban 12 YO and into French Sauternes wine casks to emerge as the Nectar d'Or 12 YO.
In 1996 the firm changed its name to Glenmorangie. The very next year, they acquired the run-down distillery of Ardbeg on Islay from Allied Distillers for £7 million, giving them a second family of single malt whiskies with a profile radically different to that of Glenmorangie, virtually the two opposing ends of a rainbow. Surprisingly, the owners decided to leave the business in 2004 and put their holdings on sale. French luxury goods firm Moët Hennessy Louis Vuitton (LVMH) bought the firm and all associated holdings for £300m, winning a bidding war with Pernod Ricard.
In 2009, four more stills were added, along with a
larger mash tun and extra washbacks.By now, Glenmorangie had moved into overdrive, with over 15 separate expressions, increasing by two or more every year.More recently, extra warehousing has been built, the result of a decision to mature and vat all the production on-site.
2021 saw the unveiling of The Lighthouse, a new distillery made just for Glenmorangie. The exquisitely designed glass building, located on the same grounds as the original distillery, is considerably smaller and holds just two of the brand’s massive stills plus a new mash tun and washbacks. Due to its size and the sensory tasting lab that sits just above it, it’s clear that the new building is meant predominantly for experimentation and innovation rather than general production, such as the use of stainless steel condensers.
THE DISTILLERS OF TAIN
For generations, Glenmorangie has been distilled by a fiercely loyal group of local men individually selected by the Distillery Manager, and entrusted with the secrets of the craft. They are known as The Men of Tain, after the distillery’s location in beautiful Tain, Ross-shire.
The core workforce at the Distillery - the so-called ‘16 Men of Tain’ - were also long-serving and provided a wealth of whisky making experience and time-honoured skills in the early years. Today there are '24 Distillers of Tain’ led by Edward Thom, a celebrated Distillery Manager. Glenmorangie has continued to support and build strong relationships with its surrounding community, attracting many generations to craft its award winning whiskies over the years.
Inspired by their dedication, English guitarist Allan Holdsworth released an album in March 2000 titled “The Sixteen Men of Tain” to honour the skillful craftsmen at the helm of Glenmorangie.
Their Brand Mascot
As might be expected, the extremely tall stills were compared to the Giraffe, and, in short order, the Giraffe became the symbol of the Highland Distillery. But the giraffe faces threats in the wild, from habitat loss to poaching. Numbers have fallen by over 30% in just 35 years, with some populations classed as critically endangered. To play their part in helping in the conservation of the Giraffe, the distillery forged a pioneering conservation partnership in 2020, with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society of Scotland (RZSS).
Glenmorangie The Nectar d’Or 46% ABV
This dram was originally a 12 year old
expression with a 46% ABV, with a slow growth, air-seasoned Ozark Mountain oak barrel 10 year bourbon maturation and a two year Sauternes finish. Sauternes is a French wine from Bordeaux. It is produced by allowing green/white grapes to almost reach a rot-like state on the vine; this treatment
of the grapes allows them to become almost raisined, causing the fruit to have
a high concentrate of sugar. It is sweet and often referred to as honey-like.
Some call it a dessert wine; the wine can be expensive and is usually found in very
old vintages.
In 2019 Glenmorangie began a transition and
the Nectar d’Or became a non age statement release, still at 46% ABV. As we
know, this move often allows producers to release younger whiskies quicker, and
can often be a stock manipulation tactic. The length of the original maturation
and Sauternes finish are now a little unclear; perhaps given a little time more
information will become available. But that was put to rest by the return of
the 12 YO in 2022, which expression is now dying out of the market.
Colour: Splendid bright gold.
Nose: Sauternes matured or finished
whiskies tend to be heavy on the citrus notes. This has that also, perhaps leaning
more toward the lemon element. There is a nice, sweet vanilla custard, perhaps
on a warm sugary pie crust, a little ginger and fruity. Very sweet on sherbet and pastry notes. Buttery with white fruit
and gentle clove like spice.
Palate: The custard on the nose is
now poured over a steamed syrup pudding, and at the same time there is
a crème brulee with demerara sugar gently toasting under the grill, silky mouth
feel. Cereal notes and gentle spices are more noticeable now, sitting on
a soft, dry mouth feel, adding to the experience. An amalgamation of sweet
notes.
Finish: The finish also shows some spice
with the oak coming forward, sharing space with the light honey. This seems
much spicier than the previous version; perhaps that's due to oxidising for a
year or two. But it is extremely complex, elegant and easy to drink. Would make
a good introductory malt.
Glenmorangie The Nectar 46% ABV
Dr Bill Lumsden first brought a whisky of
dessert-like complexity to life in Glenmorangie The Nectar D’Or. Now, he has
taken its swirls of sweet scents and spice to new heights of deliciousness, in the
award-winning Glenmorangie The Nectar. Aged longer, for 16 years, in an
enhanced combination of bourbon and sweet white wine casks, this new whisky is
even more sumptuous and complex.
For extra depth and creaminess, silky
Glenmorangie aged for 14 years in bourbon casks was selected. The whisky was
then finished for two more years in a new combination of sweet white wine
casks.
Sauternes and Monbazillac casks from France
bring sumptuous notes of pastry, brioche, meringue and baked apples. Moscatel
casks from Spain offer sweet, syrupy dessert-like notes. And Tokaji casks from
Hungary, add white chocolate, almond and honeycomb flavours to their creation.
Colour: Bronze gold.
Nose: Rich and heady, almost decadent, with
notes of baking brioche, leesy wine, baked apricot, vanilla pudding, toasted
almond and chestnuts and hints of chocolate truffles. With water, there is a
burst of candy sweetness, touches of orange syrup, a flinty minerality, and a
curious, distinctive herbal top note, like sage or basil.
Palate: The texture is unctuous and sticky,
but with a balancing lemon zestiness. This leads into rich, sweet flavours of
vanilla crème anglaise, baked apricots, warm raisin bread, roasting chestnuts,
and a mixture of spices, particularly nutmeg and star anise. The oaky backbone
lasts throughout the taste, but is always balanced by sweet, fruity and spicy
notes.
Finish: The finish is long and lingering,
with some lemon rind, baking bread and a touch of honeycomb.
ADDENDA:
GLENMORANGIE COMPANY SOLD TO MOET HENNESY LOUIS VUITTON (LVMH)
Prelude
In August 2004, 111-year old Scotch distiller Glenmorangie confirmed perplexing media rumours that the 15 controlling members of the Macdonald family, the main shareholders were looking for a buyer for their stake, which was in excess of 61%, and that the board had instructed its financial advisor to explore the market for the company.
Glenmorangie, which overtook Glenfiddich in 2002 to become the biggest-selling malt whisky in the UK with volumes in excess of 2 million cases, was thought to be worth around £300 million. Sold in over 120 countries, the brand is one of the best known in the Scotch whisky industry, as well as the number one in its home country.
The group also produces/produced the Ardbeg and Glen Moray malt brands, and in smaller quantities blends like The Bailie Nicol Jarvie, James Martin’s and Highland Queen. Other creations, now discontinued, include Cecil Aldin and King’s Crest blended Scotch; Mary Queen of Scots Blended Malt Whisky, Westport Distillery expressions; Serendipity Blended Malt and the Glen Morven Catalogue, three aged single malts from Glen Moray in Speyside and one secret distillery each from Islay and the Highlands.
Westport isn’t actually a distillery, but instead a brand name under which Glenmorangie released their whisky to independent bottlers, mainly Berry Brothers and Rudd. When Glenmorangie sold casks of their whisky, they wanted to avoid direct competition. In order to achieve this they combined their whisky with that of Glen Moray so that the whisky could no longer be sold as single malt. The two world famous single malts, Glenmorangie and Glen Moray, come together beautifully. The complexity and character of Glenmorangie is complemented with the subtle delicacy of Glen Moray.
Serendipity was an accidental blended malt created by the mistaken mixing of Ardbeg and Glen Moray at Broxburn blending hall in 2005. Earlier, in 1999, a vat of Glenmorangie 21-year-old was accidently mixed with a smaller amount of another whisky. The blended malt, 80% Glenmorangie, was subsequently released as 80:20 by the company’s Douglas McNiven & Co. subsidiary and sold out immediately, retiring into the archives.
As for potential buyers, it was surmised that the sheer size of the company ruled out a number of leading drinks groups such as Diageo or Pernod Ricard, whose own Scotch whisky businesses (which included malt brands such as Laphroaig and The Glenlivet, respectively) were large enough to lead to competition concerns if they were to bid for Glenmorangie.
As a result, a company without a major Scotch brand was perhaps the most likely to acquire Glenmorangie – and capture a sizeable share of a fast-growing market in the bargain. The company already had a partnership with two such companies – rum-maker Bacardi and Brown-Forman (owner of Jack Daniel’s) – having joined forces with the two larger groups in 2000 to help develop its business overseas. These two firms would certainly feature as leading potential candidates to acquire Glenmorangie, having the finances, knowledge of the company and an international distribution network to maximise the potential of the Glenmorangie name – as well as a limited presence in the Scotch whisky market.
Ultimately, whoever acquired the business would garner a major share of a malt whisky market which continues to go from strength to strength, even today. Figures from the Scotch Whisky Association show that malt whisky exports increased by 13.5% in 2003, breaking through the £300 million barrier for the first time, with malts proving particularly popular in ‘new’ whisky-drinking nations in Eastern Europe and Asia.
Enter LVMH:
Glenmorangie's final set of interim figures before takeover underlined the importance of the acquisition, with the whisky maker's premium brands all performing ahead of expectations. Total cased volumes sales for the six months to 30 September were up 30%, with the three premium malt brands Glenmorangie, Ardbeg and Glen Moray driving the increase with gains of 11%, 27% and 52% respectively. Value sales of cased whisky (as opposed to bulk sales) were some 23% ahead at £28.7 million. Christmas was certain to increase the 'giftability' of the whisky.
Exceptional costs related to the takeover of the company would reduce pre-tax profits to £4.71 million during the half, although this was still 12% higher than in the previous year, despite the continued investment in brands - underlining the cash-generating qualities of the entity. In a world of surprises, LVMH Moët Hennessy Louis Vuitton SE, the French agglomerate threw its hat into the ring. Despite market expectations, Pernod Ricard joined battle. Pernod argued that most of its business was in the premium blended market (where it owns market leader Chivas Regal) and not in single malts (where it owns The Glenlivet), and that the addition of Glenmorangie's brands would not lead to any significant competition concerns.
Ultimately, money won, with LVMH buying Pernod out at £300 million, a 6% premium to Glenmorangie's market capitalisation of £282 million.
LVMH Moët Hennessy Louis Vuitton SE, the French multinational holding company and conglomerate specialising in luxury goods and headquartered in Paris, controls around 60 subsidiaries that manage 75 luxury brands like Louis Vuitton and Moët Hennessy, Dior, Givenchy, Fendi, Celine, Kenzo, Tiffany, Bulgari, Loewe, TAG Heuer, Marc Jacobs, Sephora, Stella McCartney, Loro Piana and Princess Yachts, among many others. It had a stronghold in Champagne and Cognac, but had yet to make an entry into the booming Scotch Whisky market. Now that an ideal opportunity had presented itself, LVMH had every intention of taking over one of the world’s leading Whisky Companies then on the market.
LVMH said it intended to run Glenmorangie as a stand-alone unit but with a new focus on building the brand's international reputation, entailing hiving off the company's minor brands despite solid growth. Only Glenmorangie and Ardbeg were retained. Moet Hennessy specific skills and experience in the marketing of luxury wines and spirits brands and strong track record ensured that Glenmorangie grew faster and more profitably within Moet Hennessy than as a stand-alone company.
Glenmorangie’s ‘Playful’ Redesign 2022
Starting July 2022, Glenmorangie created a new look for its core range to better reflect the flavours of each expression. The new packaging for Glenmorangie The Original, The Lasanta and The Quinta Ruban aimed to combine ‘elegance, luxurious materials and a sense of fun’. Using the tagline, "It's kind of delicious and wonderful!", the campaign was created in partnership with Aldridge and DDB Paris. Glenmorangie believes that their whisky is truly delicious and the reimagined packaging brings its flavours to the fore, an opportunity to welcome new drinkers with a playful elegance, which reflects creativity in whisky making; and to ensure their single malt stands out by using bold colours and enhanced branding. The new packaging is fully recyclable and comes with a guarantee that the pulp used in the carton comes from well-managed forests. While the whisky inside remains unchanged, the new labels are distinctly different with the hopes that the bottles will better stand out on the shelves, with brighter, bolder colours and large-sized text.
The three entries in the scotch brands core range that have been affected by the change are the 10-year Original, 12-year Lasanta and 14-year Quinta Ruban. The 10-year-old Original has always been the bestseller in the range, and its new label is designed to appeal to a younger audience. The 12-year Lasanta and 14-year Quinta Ruban are both premium expressions, and their new labels reflect this with a more modernised look.
The orange colour used for The Original’s design is based on the 10-year-old whisky’s notes of orange, honey and peach. The red carton for 12-year-old Lasanta was inspired by the ‘rich, spicy sweetness’ of the liquid and the hues of a sunset while the packaging for 14-year-old Quinta Ruban is green to showcase the ‘bold and velvety whisky’s forest-like depths’. The refreshed packaging includes a more ‘elegant’ bottle shape, with wider shoulders, a tapered neck and stopper, and a swirled detail inspired by Glenmorangie’s Signet icon on the base. The carton and labels have also been updated to ensure they stand out on shelves, featuring ‘vivid’ colours to reflect the flavours of each whisky. The new design includes curving lines that run through the packaging to reflect the fluidity of the liquid, the wood used to age Glenmorangie and the distillery’s surroundings.
Glenmorangie’s Fight for its Name
The Glenmorangie name comes from the Gaelic words gleann mor na sith and translates to “glen of tranquility.” Fittingly, the phrase was also used as the brand’s promotion slogan for several years. In 2003, the company was hit with a formal complaint by an anonymous individual from Midlothian claiming that it was misrepresenting the language. The unidentified subject claimed that the true meaning of Glenmorangie loosely translated to “a big valley with a meadow of water.” Not to be budged, Glenmorangie refuted the claim and stated that the translation of Glenmorangie depended on the perceived root of the word. In the end, the brand was awarded the right to claim “glen of tranquility,” though it has since moved on to newer marketing approaches.
Their Attitude towards Casks
Under Dr Lumsden, Glenmorangie has been an industry leader in researching the ways in which wood impacts whisky maturation, blazing a trail on truly exceptional cask-finished whisky, his insistence on slow growth, air-seasoned Ozark Mountain oak barrels that were first used as Bourbon-whisky casks for instance. While other distilleries might use the same casks as many as six times, Glenmorangie’s practice has evolved to use casks only twice in order to retain the fullest flavour for a whisky of exceptional depth and complexity.
The Giraffe Gift Tins
Glenmorangie has introduced a special edition packaging called the Giftable Giraffe Tins. These tins are designed to celebrate the height of Glenmorangie’s stills, the tallest in Scotland. The giraffe-themed tins are not only visually appealing but also support a good cause, with each purchase contributing to the Giraffe Conservation Foundation.
The Giftable Giraffe Tins include:
Glenmorangie Original 10 YO: This is the distillery’s flagship expression, known for its mellow and delicate flavours, matured in ex-bourbon casks.
Glenmorangie Lasanta 12 YO: A rich and full-bodied single malt, aged in sherry casks for an additional layer of sweetness and spice.
Glenmorangie Quinta Ruban 14YO: A darker, more intense whisky, finished in port casks, offering a complex mix of chocolate and fruit notes.
These
tins make for a beautiful and meaningful gift, perfect for whisky
enthusiasts and those who appreciate unique packaging with a purpose.
LVMH turns Glenmorangie from a Niche whisky into a Global Brand
Glenmorangie was one of the original single malt Scotch whiskies, albeit little-known in the early days. Glenfiddich and The Glenlivet ruled the small roost. The producers thought there was no market for single malts. Blended whisky was where the money had been for more than a century, and they needed the malts to give the blends their distinctive flavour profiles. Yet, Glenmorangie had just one iteration, the bottling now known as Glenmorangie “The Original” 10 Year Old, and it was one of a handful of single malts one could find in specialty shops in Edinburgh and London (Milroy’s whisky shop in Soho.)
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A SAMPLE OF THE OLDER EXPRESSIONS
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In the early ’90s interest in single malts took off globally, and has been growing rapidly since. But Glenmorangie was not really positioned to capitalise on its established reputation; as a partly family owned, partly publicly traded, company it didn’t have the resources to take advantage of this expanding market for single malt Scotch.
Until, that is, in 2004, when it was bought by French luxury goods giant Louis Vuitton Moet Hennessy, presumably in order to add a high-class Scotch to its portfolio of wines and spirits, and everything changed. LVMH has been very clever in upgrading Glenmorangie’s image, and its presence on the world whisky stage, without in any way diminishing the product in the bottle, the whole object of the exercise. Glenmorangie has always been successful in Scotland where it’s been the best-selling malt for decades, but it’s hard labour in wider markets.
According to Dr Lumsden, what has changed is two-fold. Firstly, he suddenly had a lot more money to invest in the distillery, in buying new cask types and doing all the things he couldn’t quite do before, an investment upfront by allowing him to innovate and experiment. Then, they’ve taken the brand onto a truly global platform. The area Glenmorangie always had a problem with was global distribution, and now they have that.
Glenmorangie has benefited hugely from the LVMH distribution network because before them, they just didn’t have that network around the world to get Glenmorangie into the best places. They had a network of very independent distributors, but now they have the firepower of one of the world’s leading distribution companies sitting within a fantastic portfolio.
The change most obvious to the consumer is the new bottles, introduced in 2007 and given a further fresh outlook in 2021-22. The pre-LVMH bottles were very traditional and monotonous. But now, with their distinctive, curvaceous shape, they set the brand apart, and are a far better fit for LVMH’s up-market identity. The 2007 redesign, the new and distinctive look, was intended to brighten up the Glenmorangie image so it sat more comfortably within LVMH’s portfolio of chic. The new packaging has allowed Glenmorangie to position itself as a very premium, very desirable single malt whisky. Much more expensive, of course. And they all have tall necks!
The flow of LVMH cash has also enabled Lumsden to double production capacity by installing more stills. They now have the capacity to produce 6M litres a year, and are running very near that, the shortfall being due to programmed ongoing maintenance and expansion of their new environmental project. There’s also the opportunity for cross marketing by incorporating Glenmorangie into events for other LVMH brands, though very sparingly, only when it’s considered appropriate. LVMH has elevated Glenmorangie to the fourth most popular single malt Scotch in the world, an increase of 60% since the takeover.
The Irish Tain: An Unusual Coincidence
THE RECOVERY OF THE TAIN
In days long gone, at a time that is long past, Guaire,
the King of Connacht, hosted a huge gathering of poets. The King was famed for his generosity, but
this gathering was testing his goodwill; they ate and drank everything they
saw.
Now even in the hardest of times, poetry is regarded as
a treasure by the Irish, but these poets had abused their position. The King’s
brother Marban, annoyed that the poets’ demands and appetite had included his
favourite pig, resolved to discredit them.
He declared that his servant’s wife’s grandmother was a
poet’s great grandchild. Even with this remote connection to the art, he showed
he knew more than all the other poets.
He asked them questions they couldn’t answer and for performances they
couldn’t deliver. Finally, he challenged
them, ‘tell the most famous and celebrated Irish story, The Tain bo
Cuilange’. There was a long silence.
Then the poets had to admit that no one knew more than a few fragments. The story had been lost.
The chief bard, Sanchan Torpiest, resolved to recover
the story, and the honour of the poets.
The story had been written down in Ogham and taken by a bard to
Italy. A band of Sanchan’s followers,
and his son Muirgen, set off to seek this bard. They stopped for the night at
Enloch in Connacht. Muirgen, exhausted,
asked the others to go on and find a place to stay while he rested against a
large stone. Alone, Muirgen noticed
carving on the stone. The strokes and
lines of Ogham spelled out the name of Fergus Mac Roich, hero of the Tain.
The companions returned to fetch Muirgen, they found the
stone encircled in dense fog, so cold they could barely breathe. They tried to
reach their friend but became confused and arrived back outside the wall of
fog.
In three days the fog receded. Then they found Muirgen, elated. He told them Fergus Mac Roich had appeared to
him, dressed in a green cloak over a red tunic with a great sword that had a
pommel of bronze. The spirit of Fergus
had told Muirgen the whole story of The Tain, calling up other long forgotten
players to bear witness.
The band of poets returned and a crowd gathered to hear
the story. The hall was perfectly still
as Muirgen conjured up the Tain; they could hear Cuchulain’s war cry, smell the
fires of battle, feel the cold steel of weapons, and they could taste the salt
of Deirdre’s tears.
The story survives to this day, written down by the
monks of Clonmacnoise.
Ogham stones are stones on which short marks were made
in groups of between one and five notches, strokes or diagonal lines, usually
on the edge of the stone. Each group signifies a sound in Old Irish, and they
are the oldest surviving written form of the language which is still spoken in
this area.
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THE RECOVERY OF THE TAIN: AN OGHAM STONE
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Ogham is an
Early Medieval alphabet used primarily to write the early Irish language (in
the "orthodox" inscriptions, 4th to 6th centuries AD), and later the Old
Irish language (scholastic ogham, 6th to 9th centuries). There are roughly 400
surviving orthodox inscriptions on stone monuments throughout Ireland and
western Britain, the bulk of which are in southern Munster. The largest number
outside Ireland are in Pembrokeshire, Wales.
The vast majority of the inscriptions consist of
personal names.
According to the High Medieval Bríatharogam, the
letters are named after various trees. For this reason, Ogham is sometimes
known as the Celtic tree alphabet.
