SAVING THE ENVIRONMENT

 DOES MAKING WHISKY HARM THE ENVIRONMENT?

Whisky making can be taxing on the environment. A huge amount of energy is required to extract the sugars out of the grain in the mashing process before even taking into account transporting the products all around the world. The industry has been taking steps to lower the environmental impact.

Whisky makers in Scotland are finding innovative ways to reduce their carbon footprint and tackle climate change. The COP26 climate conference held in Glasgow in late 2021 focussed on how the industry, starting with distilleries could lead the way to create a carbon-neutral future. Details about the COP26 conference are posted here.

According to the Scotch Whisky Association, since 2009, there has been a 34 per cent reduction in greenhouse gas emissions.

One of Scotland’s most prestigious whisky makers, Oban, has been looking at ways of reducing its carbon footprint in the whisky-making process. In 2018, the distillery switched from using fossil fuels to a rapeseed oil biofuel, reducing the distillery's carbon footprint by 98%.

Oban has been carbon neutral now since late 2020, facilitating transition towards zero carbon. They wanted to be out there, to be pioneers, to be there first and try and do something and learn, so that the other distilleries within Diageo could learn from them. Biofuel was new on the market, so Oban, a very relatively small distillery, planned to try and test it, and, if possible, integrate it there first.

On the western edge of the Scottish highlands, Ardnamurchan Distillery has been using sustainable energy sources since its opening in July 2014.

Scotch whisky's new green credentials will give it recognition all over the world. If Scotland can show that one of their major exports, or biggest export, is being as green as possible and as sustainable as possible and environmentally conscious, then it reflects fantastically on the whole country. And it can be an example to other industries to follow.

It is estimated the Scottish whisky production is worth around €6.5 billion to the British exchequer and, with a little Dutch courage, the industry is aiming to reach net-zero emissions in its operations by 2040, ten years ahead of the British government's 2050 target.

Clean energy is energy that is produced with little or no greenhouse gas emissions and is environmentally friendly. It can come from renewable sources, such as wind, solar, and hydropower, or from energy efficiency measures.

Here are some examples of clean energy:

·        Renewable energy

Ø Energy that comes from natural sources that are constantly replenished, such as wind, solar, hydropower, geothermal and biomass.

·        Hydroelectric energy

Ø A local, emissions-free source of power that uses the force of water to produce electricity.

·        Green hydrogen

Ø A 100% sustainable fuel that is generated using a chemical process known as electrolysis.

·        Nuclear energy

         Ø Nuclear energy is another energy source that is sometimes considered clean, but it has some drawbacks. While nuclear energy is emissions-free and efficient, it does give off radiation that could contaminate air and water if handled improperly.

Energy efficiency is defined as technologies, products, and services that reduce the amount of energy required for buildings, processes, or tasks.

How Will Green Hydrogen Help?

The whisky production cycle demands an enormous amount of heat. The current sources that provide this heat are responsible for spewing thousands of tons of greenhouse gases into the atmosphere each year, which in turn accelerates the climate crisis. The good news is that green hydrogen can produce high-temperature heat to power the distillery processes—all while emitting zero greenhouse gases. Unlike other types of hydrogen, which are made with coal and conventional natural gas, green hydrogen is produced using renewable electricity.

But how exactly does that work? Here’s the gist: wind or solar power drives water electrolysis, which is the process of breaking down water—made up of hydrogen and oxygen—into those two separate elements. All that is produced during this reaction is water vapour and heat, which means the process creates zero emissions. And the temperature of that heat can be up to a scorching 2,100°C (3812° F), enough to power the most intense industrial processes!

Green hydrogen is not yet widely available, and significant advancements are still required for it to be deployed on a large scale. This, in turn, will require innovation to lower costs and increase efficiencies across combustion, storage, and transportation.

There is a down side as well. Hydrogen is the smallest molecule. It can easily pass through materials, creating leakage issues. And while hydrogen production does not generate greenhouse gas emissions, hydrogen combustion, like any combustion reaction that heats air to high temperatures, creates harmful pollutants called nitrogen oxides. These are linked to smog, acid rain, and damaging health impacts such as asthma and respiratory infections. To address these issues, more stringent environmental, health, and safety standards need to be implemented throughout green hydrogen production, storage, transportation, and use.

There’s a big reason to expect rapid advances in the coming years. The 2023 landmark federal climate legislation in the USA, known as the Inflation Reduction Act, will make green hydrogen a lot less expensive over the course of the decade. Its cost is similar to that of conventional natural gas and fossil fuel-based hydrogen and is expected to continue to fall. Numerous legislative proposals to advance the use of hydrogen are being introduced across the globe.

Green hydrogen has the potential to decarbonise the whisky industry, a sector whose emissions are not the easiest to tackle. Equitable development and deployment of hydrogen energy could make a real impact toward combating the climate crisis while supporting a just energy transition for communities.

Green Whisky: The Scottish Distilleries Turning To Hydrogen To Decarbonise

The whisky industry is a major contributor to the Scottish economy and is making progress to reduce its carbon footprint – with hydrogen a potentially key solution.

In 2022, Scotch whisky accounted for 77% of Scottish food and drink exports, worth £6.2bn ($7.77bn) and accounting for more than 25% of total UK food and drink exports. The industry is worth an estimated 4.9% of the Scottish economy.

However, the economic benefits must be balanced with an awareness of the industry’s environmental impact. Scotland’s 148 distilleries consume 3.7 terawatt-hours (TWh) of energy a year, according to figures from Energy Voice, with 140 gigawatt-hours (GWh) from electricity demand.

Despite several distilleries transitioning to less carbon-intensive fuels such as liquid petroleum gas (LPG) or compressed natural gas (CNG), these cannot be considered long-term solutions to reach net zero. Attention is now turning to hydrogen, which emits no carbon when used. While current industrial hydrogen production methods are carbon-heavy, it can also be produced in a zero-emissions way using an electrolyser powered by renewable energy to split water into its chemical elements.

In Scotland, distilleries seeking to use hydrogen to power processes can tap into a wealth of expertise in this emerging clean and low-carbon energy sector. Hydrogen is integral to Scotland’s plans to reach net zero by 2045. As soon as 2030, there is an ambition to have 5GW of production capacity for hydrogen using renewables or low-carbon processes. This capacity increases to 25GW by 2045.

With costs being one of the key barriers to using hydrogen for industrial processes, the sheer volume of projects in planning in Scotland could see prices fall.

DECARBONISING DISTILLERIES WITH HYDROGEN

The Scotch whisky industry has announced ambitions to achieve net-zero emissions by 2040, five years ahead of Scotland’s national target and a decade ahead of the wider UK’s goal. As a zero-emission energy source at the point of use, hydrogen could play a key role in achieving these targets, especially for distilleries in remote areas that are not connected to the natural gas network.

The UK Government has allocated funding for a series of projects to use hydrogen to power Scottish distilleries. One of these is Project WhiskHy being developed by a consortium headed by Supercritical – a UK-based innovator in clean energy technologies. The company is developing a high-pressure electrolyser, which it claims will reduce the costs of pressurised hydrogen while delivering high levels of efficiency, also saving electricity and significant floor space required for storing the energy source.

Project WhiskHy involves two of the five Scottish distilleries owned by Beam Suntory, the globally renowned spirits producer. The spirits company has committed to halving emissions by 2030 and sees hydrogen as a potential solution.

Beam Suntory became involved in the project after a call from Scottish Enterprise, Scotland’s national economic development agency – which also commissioned an extensive research study titled Hydrogen for Scottish Distilleries, published in June, detailing the scale of the projects under way.

Scottish Enterprise is really engaged and focussed in trying to deliver projects and provide the opportunity for businesses to really push the boundaries of what is possible, according to Beam Suntory.

Scaling Up Of Green Hydrogen Projects At Distilleries

In phase one of Project WhiskHy, Beam Suntory’s Ardmore Distillery in Huntly, Aberdeenshire, was the focus of a study investigating the technology’s feasibility for producing hydrogen from wastewater at the site. This could significantly decrease the amount of freshwater needed by electrolysers for hydrogen. After successfully securing £2.94m in funding from the UK Department for Business and Trade, phase two will see the scale-up of the electrolyser and an industrial hydrogen trial initially planned at Beam Suntory’s Glen Garioch Distillery, approximately 18 miles east of Ardmore Distillery.

The Supercritical technology could bring back the traditional process of direct firing to more distilleries. More intense levels of heat create Maillard reactions, which unleash a greater depth of character flavours in the distillate, due to the increased chemical reactions.

Due to the historically high carbon impact, many distilleries have moved away from direct firing to use indirect heating instead. However, the temperatures achievable for indirect heating are far lower than direct firing.

If you have a big steam boiler, steam pans, and you are using steam to boil the liquid, the steam temperature might be 130°C [with indirect heating], whereas the temperature you can potentially get from direct firing at the interface between your heating source and your liquid inside the pot, the difference can be up to 1,000°C.

New Technologies For Traditional Distillery Processes

A couple of years ago, as part of a wider distillery refurbishment project, Glen Garioch reintroduced direct firing in the wash still, the first step of the distilling process, currently powered by methane. Beam Suntory believes that direct firing contributes to significantly improving the flavour of the whisky.

“Our business belief is that more traditional production methods of whisky produce a greater richness and depth of character in the spirit – ultimately producing, after maturation, a product with elevated quality, character, flavour and composition.”

Hydrogen will be trialled as a replacement for methane in direct-fired distillation during phase two of trials in Project WhiskHy, expected to start in the first quarter of 2024. The distillery suggests the higher temperatures possible from hydrogen offer a key advantage.

“We are looking to determine that if you could replace that methane with hydrogen and use hydrogen to direct-fire, we will hopefully maintain the elevated level of quality that we have achieved – but hydrogen can actually burn hotter,” the Project Director says. “So, we might be able to further increase the intensity of the conditions underneath the pot by using hydrogen. My hope is that we can further enhance that richness and depth of character.”

Developing distilleries powered by zero-emission energy while improving product quality is integral to Beam Suntory’s Proof Positive strategy, which is aimed at delivering sustainable changes for operations that benefit nature, consumers and communities.

If hydrogen can be used to elevate the quality of their spirit and then, in the future, they can use a net-zero source of hydrogen, then it is a fantastic way of producing Scotch using traditional methods and techniques in the 21st century without carbon consequence.

Scottish Distilleries Going Green

Several other feasibility studies have been carried out or are under way to explore how hydrogen can be used in whisky manufacturing processes across Scotland.

South of Aberdeen on Scotland’s east coast, the Arbikie Distillery’s hydrogen energy system is under way with support from Scottish Enterprise. The addition of a new 1MW wind turbine will supply renewable energy to power an electrolyser to produce hydrogen from water on site. A hydrogen-compatible boiler will power the distillery. Led by Scottish companies Locogen and Logan Energy, the project has secured phase one and phase two funding from the UK Government scheme.

Bruichladdich Distillery Project HyLaddie also secured phase one and two funding from the UK Government scheme. Located on the Isle of Islay off the Scottish west coast, the project will use grid electricity to power electrolysis, with the resulting hydrogen fed into a specially equipped boiler.

Meanwhile, InchDairnie Distillery in Fife received phase one funding through the UK scheme and is progressing with a project to use heat from a hydrogen boiler for its processes. The feasibility study has been looking into using hydrogen produced on-site from electrolysers or provided by large-scale producers nearby.

Another initiative is the HySpirits 2 project in Orkney. The project secured phase one funding and is being led by the European Marine Energy Centre in a partnership between Edinburgh Napier University, Edrington and Orkney Distilling.

Dual fuel technology was identified as the most effective solution, providing fuel flexibility as hydrogen production scales up to meet the demand. In the next phase, a dual fuel steam boiler will be deployed at Orkney Distilling for further testing to determine real-world performance. Orkney has considerable experience in green hydrogen, which is already powering several buildings on the islands.

For distilleries seeking hydrogen boilers, a key supplier could be Cochran Boilers. The Scottish company is experienced in providing fossil fuel boilers for the distilling sector and is now developing a hydrogen-ready model.

Scaling Up Hydrogen To Meet Demand

Enabling hydrogen production at scale will be crucial to meet growing demand. Distilleries producing hydrogen from renewables on-site will be a significant development and should ultimately bring operating costs down. Some of these processes could also produce biogenic CO₂, demand for which is growing due to its use as a feedstock for the production of alternative fuels for heavy transportation.

Furthermore, the development of 13 low-carbon or renewable hydrogen hubs around Scotland, as highlighted in reports by Scottish Enterprise and GlobalData, will enable distilleries to access reliable supplies of the energy source if they cannot produce it on site. For example, distilleries in Cromarty Firth are currently exploring ways to work with the Cromarty Hydrogen Project, which is projected to have a daily green hydrogen production capacity of 20 tonnes as soon as 2025.

Led by a partnership between ScottishPower and Storegga, connecting the Cromarty Hydrogen Project with distilleries comes off the back of a positive feasibility study between whisky manufacturers based in the Cromarty area, including Whyte & Mackay, Diageo and Glenmorangie. Hydrogen produced from the Cromarty hub could also be used by local food producers, manufacturing facilities and for industrial heating.

THE COP26 BLENDED SCOTCH WHISKY

 THE LIMITED EDITION COP26 WHISKY

Scotch Whisky is Scotland’s national drink.  Made from just three natural ingredients – water, yeast, and cereals – it’s a spirit of unrivalled quality. Taking care of these resources, from some of the most beautiful parts of the country, is vital.

This industry, more than five centuries old, has a long tradition of collaboration. In that spirit, producers from each of Scotland’s five whisky regions came together to create a limited-edition blended whisky to mark the Conference Of The Parties COP26 conference in Glasgow in 2021.

What is the COP26 Scotch Whisky?

The COP26 limited edition Blended Scotch Whisky was blended and bottled in the host city of Glasgow in 2021, and is comprised of whiskies produced at 26 distilleries across Scotland’s five Whisky regions.

Each of the 900 hand crafted bottles was produced using sustainable materials: the bottle is made of recycled glass, stoppered with a cork made of an innovative, fully recyclable mix of wood and cork dust. The label is made from recycled plant fibres, including barley, with the carton produced from 100% recycled materials. Every bottle was carefully hand-filled just a stone’s throw from the COP26 negotiations.

Showcasing Sustainable Scotch

Through the Scotch Whisky industry’s Sustainability Strategy, producers are setting an example and moving the whole sector towards net zero by 2040. Ambitious targets have been set, new technologies are being tested, and the industry is fully committed to tackling the climate crisis and safeguarding Scotch Whisky for future generations.

By working closely with partners, regulators, innovators and other industries, Scotch Whisky can be at the heart of the blueprint to protect the unique environment that makes Scotland – and its spirit – so special.

The whisky was created to showcase the Scotch Whisky industry’s sustainability commitments. Earlier this year the industry launched its new Sustainability Strategy, which commits the sector to reaching net zero emissions by 2040, as well as to other ambitious environmental targets.

In recognition of the industry’s commitment to sustainability, the Scotch Whisky Association was confirmed as an official Race to Zero partner in October 2021 by the United Nations COP26 Climate Champions team, a global campaign which commits non-government sectors to reducing the impact of climate change.

UNDERSTANDING COP 26 BLENDED SCOTCH WHISKY AND ITS MEANING

THE FINER PRINT ABOUT THE COP26 WHISKY

The Scotch Whisky industry is renowned for its collaboration, and it was no surprise to see distillers come together to create a unique whisky for the 26th annual Conference of the Parties COP26.The Scotch Whisky Association’s special bottle of blended Scotch Whisky to mark the occasion (COP26) represents the Scotch Whisky industry’s commitment to sustainability, from grain to glass.

Blended and bottled in the host city of Glasgow, the bottle comprises 97% recycled glass, with a recyclable stopper made from natural cork, recycled wood and recycled cork particles, and the label paper contains 55% post-consumer recycled fibres.

Sustainability Strategy

The industry launched its new Sustainability Strategy earlier this year, which commits the sector to reach net-zero emissions by 2040, amongst other forward-thinking environmental targets.

The strategy has grown from the foundations created across the Scotch Whisky industry over the last 10 years. Progress made over this period includes; a 22% improvement in water efficiency, a 34% reduction of greenhouse gas emissions, and a 75% reduction in waste to landfills.

Recognising the industry’s commitment to sustainability, the Scotch Whisky Association was recently named an official Race to Zero partner by the United Nations COP26 Climate Champions team, a worldwide campaign committing non-government sectors to diminish the impact of climate change.

Working Together to Tackle the Climate Crisis

The creation of the COP26 limited edition Scotch Whisky only goes to illustrate how well the sector is working together to tackle the climate crisis and to reduce its environmental impact. Companies are deeply committed to this endeavour – which is critical to the industry’s future – and to sharing expertise and innovation as they do so.

Based as they are across rural areas and in some of Scotland’s most beautiful landscapes, they know they have a real responsibility to the future of the communities within which they work, and to the landscapes from which they draw the wholly natural ingredients that Scotch Whisky is made from.

That is why they are investing so much in environmental sustainability, and why they are determined to reach the point where the Scotch Whisky industry and its supply chain have a net positive impact on the environment around them.

A COP26 Spokesperson said: “World leaders coming to Glasgow for COP26 will receive a warm UK welcome which will include the chance to sample a limited edition whisky blend produced sustainably in Scotland, especially for COP.”

The path towards a more sustainable future will only be achieved through collaboration across societies and sectors. The efforts of the Scotch whisky industry, which is world-renowned, to reach net zero is a great example of the change they need to see.

Eurostampa UK has printed the bottle labels in Glasgow. The paper contains 55% post-consumer recycled fibres, including leftover barley from the production process.

Beamglow in St Ives, Cambridgeshire, has made and printed the presentation carton for the COP26 whisky. The board is Crusade Ecco which is formed from 100% recycled fibres and has a very low carbon footprint.

Smurfit Kappa has made the whisky’s outer cases in Tannochside. The cases are fully recyclable, and the packaging is 100% recyclable, made from a renewable resource, playing a role in collecting used packaging, reusing over 90% of this material in a business model.

ADDENDA:

Auction Of The COP26 Bottle

The Scotch Whisky Association (SWA) permitted three bottles of the limited edition blended Scotch Whisky, created especially for the COP26 conference in Glasgow, to go under the hammer late November-early December 2021 in what whisky bosses are describing as a ‘once in a lifetime opportunity’ to own a piece of Scotch Whisky history.

The SWA partnered with Whisky Auctioneer to auction three bottles of the COP26 Blended Scotch Whisky in aid of three Scottish charities which focus on caring for the environment – the RSPB, Scottish Wildlife Trust and John Muir Trust. The funds raised by the auction will be divided evenly between the charities at the end of the year.

The COP26 limited edition blended Scotch Whisky was created by the industry to mark November’s United Nations’ 26thConference of the Parties in Glasgow. Blended and bottled in the host city, it is a limited run of just 900 bottles of 700 ml at 40% ABV, comprised of whiskies from 26 distilleries throughout Scotland’s five whisky regions. Its packaging is at the cutting edge of sustainable innovation, with the bottle itself made of 97% glass, the stopper made from recycled wood and cork dust, and a label created from byproducts of the whisky production process, including barley. The carton is made of 100% recycled cardboard.

The auction, which ran from the 26th November – 6th December via the Whisky Auctioneer website came after the SWA revealed new data showing the industry’s latest progress towards key sustainability targets since launching its first Environmental Strategy in 2009, including a 53% reduction in greenhouse gas emissions, an increase in the use of non-fossil fuels from 3% to 39%, and a 13% improvement in energy efficiency.

The first bottle was auctioned at £420.

Limited-Edition Glenfiddich Sample: Commemorative 26 Year Old Whisky To Mark COP26

Twenty six years ago in 1995, as the world gathered in Berlin for the first annual COP climate summit, Glenfiddich filled a single European oak cask with newly distilled spirit and set it aside to rest. To mark this year’s summit in its homeland, the rare and aged single malt Scotch whisky was been bottled exclusively to mark COP26 – a one of a kind Glenfiddich 26 Year Old whisky.

A small quantity of these exclusive, limited-edition bottles are being auctioned by Royal Mile Whiskies with all profits going directly to Stop Climate Chaos Scotland (SCCS) to continue its mission to create a greener future for Scotland. A true collector’s item, the bottles represent Walpole member Glenfiddich’s ongoing commitment to sustainability, following the launch of its pioneering transport initiative, ‘Fuelled By Glenfiddich’ which reroutes production wastes and residues into Ultra-Clean Low Carbon fuel, now powering Glenfiddich’s transport fleet. SCCS is now a partner of Glenfiddich in this endeavour.

At 48.2% ABV, it has developed a colour of antique gold, with an aromatic and intriguing aroma bound to excite. The whisky has not been chill filtered which has helped retain a creamy texture with a complex, rich and spiced scent on the nose and dry spices with an interesting sweet/ savoury profile on the palate. To date, the whisky has only been tasted at COP26 itself, attended by world leaders and key global figures to mark this significant moment and critical time for climate change action.

The partnership enables Stop Climate Chaos Scotland and Glenfiddich to raise awareness of the active steps Scotland is taking to tackle climate change. These include the brand’s recently launched, pioneering ‘closed loop’ sustainable transport initiative, ‘Fuelled By Glenfiddich’. This involves converting production wastes and residues into Ultra-Clean Low Carbon fuel that is starting to be introduced to some of its transport fleet.

World leaders and COP26 conference attendees had a chance to taste the one-off Glenfiddich 26 Year Old whisky at a series of COP26 events during the summit, where Mark Thomson, the Glenfiddich Ambassador to Scotland, led guests through exclusive tastings.

Whisky enthusiasts and sustainability supporters alike had the chance to bid on a true collector’s item, one of 100 bottles, via a charity auction through Royal Mile Whiskies. The average price per bottle was £1,500. This auction raised money for Stop Climate Chaos Scotland and was live from Monday 22nd November, concluding on Monday 29th November 2021.

Scotland has set an ambitious target to cut emissions by 75% by 2030, and to become Net Zero by 2045. With whisky forming such a large part of Scotland’s identity, the Scotch Whisky Association has outlined its ambitious and impressive vision for the future with a focus on four main areas for industry action:

•    Tackling climate change by having net zero greenhouse gas emissions by 2040;

•    Moving to a circular economy by making all packaging reusable, recyclable or compostable by 2025;

•    Hitting responsible water use targets by 2025; and

•    Caring for the land through the active conservation and restoration of Scotland’s peatland by 2035.

The market price as of today has touched £2,335.

 

TOWARDS ZERO CARBON EMISSION

 GREEN SPIRITS – THE WHISKY DISTILLERIES DRIVING POSITIVE ENVIRONMENTAL TRANSFORMATION

Scotch Whisky production, a process that is steeped in tradition, is rooted in three natural ingredients – cereals, water, and yeast. With a complex process from grain to glass, the industry is determined to reduce the impact of energy-intensive distilling operations, and preserve the natural environment that produces Scotch Whisky for another 530 years and further.

Across Scotland, large and small whisky distillers are re-examining and revising their production patterns and identifying where they can be more efficient with their resources. By adopting cutting-edge technologies, and working more collaboratively, these distilleries are not just adhering to stricter environmental standards but are also leading the way towards a sustainable and accountable spirits industry.

Building on this foundation, members of the Scotch Whisky Association, who are partners to the Race to Zero, are working hard to secure a sustainable future for the Scotch Whisky industry – ensuring its products are produced sustainably, traded globally and enjoyed responsibly.

Distilleries like Bruichladdich, Glentauchers, and Ardmore are not only moving towards net zero emissions but are also pioneering projects that leave a positive environmental footprint. The examples below highlight the industry’s commitment to creating a net zero and nature-positive world, showcasing innovative practices that go beyond compliance to benefitting the health of our natural world.

Bruichladdich – Packaging

On a mission to use less and to use better, Bruichladdich Distillery redesigned their flagship Classic Laddie bottle, taking a number of steps to reduce their impact and lower packaging emissions. The secondary tin which generated more than 1 kilogram of carbon dioxide (1.13 Kg) in the production process was removed; the optimised bottle design means that it is 32% lighter than the previous version, while still keeping the iconic aqua colour – now with an organic ink coating. The recycled glass content of the bottle has also risen to an average of 60%.

This lighter bottle means shipping is more efficient, with more bottles on every pallet that enters or and leaves the distillery – further cutting transport CO2 emissions when shipping on and off Bruichladdich’s home on Islay. By optimising a number of design choices, the new bottle reduces packaging CO2 emissions by 65%, and the distillery will continue reviewing all elements of the production process to reduce its impact across the entire value chain – from grain to glass.

The industry has become accustomed to believing that single malt Scotch whisky must come with outer packaging as a standard. Where most other spirits travel around the world in just the bottle, the majority of single malts have an elaborate or heavy secondary outer pack. That begs the question, why? Secondary packaging is not always necessary, and it certainly militates against sustainability.  

The distillery teamed with Glasgow-based design agency Thirst to redesign the bottle. In addition to Thirst’s contributions, Bruichladdich teamed up with a Swiss artist named Simon Berger. Berger is known for working with glass. In order to create the distillery’s latest iteration of The Classic Laddie, Berger shattered 15 panes of recyclable glass.

The distillery’s aim of creating more sustainable packaging comes at a highly critical time for the Earth’s warming climate. An article published in October 2021 stressed the grave impact global warming has had on Scotland’s distilleries. According to The Independent, droughts caused by climate change could reduce Scotland’s water supply by the 2080s, which could be catastrophic.

Whisky distilleries in the region typically use 61 billion litres of water a year, per the Independent. Severe droughts could force some scotch distilleries to stop producing the spirit in its entirety.

Fortunately, many Scotch distilleries have launched sustainability initiatives in the wake of the climate crisis. In January 2021, the Scotch Whisky Association committed to reaching net-zero emissions by 2040, according to The Scotsman.

Chivas Brothers (Glentauchers) – Mechanical Vapour Recompression

By incorporating Mechanical Vapour Recompression technology in combination with its existing Thermal Vapour Recompression systems and hot water generation, Chivas Brothers’ Glentauchers Distillery in Speyside is able to recycle close to 100% of the steam produced in the falling film condenser and halve energy usage and carbon emissions.

The next step on Chivas Brothers’ journey towards achieving carbon neutral distillation by the end of 2026 is the rollout of these integrations across all its viable sites, including Glasgow’s Strathclyde Distillery. In the spirit of putting collaboration ahead of competition, the lessons learnt from the integration have also been made ‘open source’, with the intention that they benefit the Scotch whisky industry on its journey towards a sustainable future.

Suntory Global Spirits (Ardmore) – Peatland Water Restoration

Suntory Global Spirits launched the Peatland Water Sanctuary™ initiative, committing to replenish as much peat as is used to create their peated whiskies by 2030, and doubling this target by 2040.

The programme is investing over $4.4 million into the restoration and conservation of a minimum of 2,600 hectares of peatlands by the end of the next decade, which will help protect high quality water sources across Scotland. With 14 hectares already restored near the company’s Ardmore distillery, 70 hectares near its Bowmore and Laphroaig distilleries on Islay, and another 160 hectares of restoration in progress in East Ayrshire, Suntory Global Spirits is working with local partners such as the RSPB, Forestry and Land Scotland and the James Hutton Institute to further Scotland’s sustainability and biodiversity ambitions and net-zero goals.

Beam Suntory Gives Laphroaig Bottle a Greener Glow-Up

Beam Suntory is going greener for its iconic green Laphroaig scotch whisky bottle. The company has refreshed the design with one said to be more sustainable design, which the company said will reduce its CO2 emission by 30%, in turn supporting its Proof Positive sustainability strategy to achieve net zero carbon emissions across its value chain by 2040.

The new design keeps Laphroaig’s signature green bottle design with black and white accents but replaces the plastic bar top with a beech wood alternative. The secondary packaging will also be substituted with a more recycling-friendly carton.

The packaging will also introduce new details that include embossed Laphroaig lettering on the side, as well as renaming "select" to "oak select" as a nod to the role of casks in the whisky's flavour profile. There will be no change to the actual whisky itself.

Pernod Ricard tested single-mould paper-based bottles in the U.K. for their Absolut Vodka brand, made of 57% paper with an integrated barrier of recyclable plastic. This will soon extend to whisky bottles.

Amber Nectar Goes Green As Whisky Has A Low Carbon Makeover

For whisky lovers, the packaging that holds their precious bottle – and the bottle itself, with its carefully designed contours, dimples, decanter-style elegance, in crystal clear or tinted glass, with richly coloured porcelain flagons in velvet bags – is an evocative starting point to the warming dram that awaits.

The story told in the dram’s presentation taps into everything from history and heritage to landscape and nature, wrapped up in aspirational packaging evoking luxury, elegance and style.

Ever since a striding Johnnie Walker appeared on the label, red coat swinging and tipping his top hat in jolly greeting, whisky has been a successful marriage between what’s in the bottle and the emotional tug sparked by how it is presented. But now the face of whisky – or, at least, the boxes, tubes, presentation tins and bottles that it comes in – is going through a very modern makeover.

This week, it emerged that the Islay distillery, Bruichladdich, has broken with tradition and, in an effort to reduce waste, energy usage and excess materials, is cutting back on “unnecessary” outer packaging.

Its Port Charlotte range was already being sold exclusively without its traditional, distinctive, black and gold tin box. It follows last year’s “One Tin Lighter” initiative which offered customers the chance to opt out of secondary packaging: more than half chose the “no tin” option. According to Bruichladdich, revived in 2001 after seven years in mothballs, production of each tin had produced 1.13kg of CO2.

Stripping back on presentation is part of a drive to be more sustainable: behind the scenes, the Victorian distillery is preparing to install innovative hydrogen combustion technology to heat its stills and decarbonise the distillation process.

Others are also rethinking their elaborate packaging: Chivas Brothers’ premium brand, Royal Salute, has replaced its signature porcelain flagon – which often crops up, empty, on online auction sites – with a more sustainable, although perhaps less luxurious, coated glass flagon. What is lost in heritage – the flagon has been a feature of the brand since its launch in 1953 – it makes up for by ticking a giant green box: the move results in a 70% reduction in the carbon footprint of the primary packaging.

It may be a sector which loves to trumpet heritage, history and tradition but, with the industry aiming to make all new packaging reusable, recyclable or compostable by 2025, it seems change is coming.

Signs of what lies ahead emerged at COP26, when a limited-edition blended Scotch drawn from 26 distilleries across Scotland’s five whisky regions was released. It features a bottle made from 97% recycled glass and with a stopper made from recycled wood and cork.

Some distilleries are exploring the use of thinner glass bottles, while Diageo has collaborated with glass manufacturer Encirc to use waste-based biofuel-powered furnaces to produce a pilot of 173,000 Black & White bottles made using 100% recycled glass.

More recently, The Macallan launched its Harmony Collection, a limited release series of single malts with a sustainability message. The first, Rich Cacao, has a presentation box made of paper derived from from cacao pods discarded during the chocolate-making process.

In Wales, Bangor University’s Biocomposites Centre in collaboration with Pulpex – a research and development collaboration between Diageo and venture management company Pilot Lite – has designed a paper bottle for spirits made from sustainably sourced, FSC-certified wood pulp.

Whilst paper bottles may be hard to swallow for drinkers who like their dram to ooze luxury, in Singapore there are even fewer frills attached. There, some supermarkets now feature spirits vending machines that dispense whisky, gin and vodka straight into customers’ reusable bottles.

But does removing so much of whisky’s luxury components and stripping back to basics take away some of its precious magic?

Jim Murray, a well-known author of books on Whisky, says a careful balance needs to be struck between reducing waste while still retaining some of the rare qualities that make drinking whisky feel like a special experience.

“Whisky is all about taste, the feel of it in your mouth, the smell,” he says. “The outer covering that it comes in adds to that sensual aspect. How a product is packaged can enhance or detract from the sensuality of the whisky. Packaging is important but whisky has a packaging problem. In recent years some of the packaging has got more and more demented. Some bottles are so heavy that, once empty, they could be used as weapons to kill – there is a serious amount of glass going on.”

Nonetheless, he feels a twinge of regret at the demise of Chivas’s porcelain flagons. “There’s a history of whisky going into ceramic containers,” he says. “I am a little sad to see some of it go as it can be quite elegant and rather lovely. But if they are going to cut down on the packaging, I hope this is shown in the price of products coming down, too, but I suspect it won’t.”

For whisky brands, shedding outer layers means exposing the naked bottle to the supermarket shelf, which creates the dilemma of whether to convey their story of heritage and tradition or groundbreaking sustainability.

According to Lynsey Pritchard, client services director at Thirst, the creative agency that worked with Bruichladdich on its new-look Port Charlotte brand, this will require a creative approach.

“Some consumers will be engaged with the sustainable message and automatically make that purchase,” she says. “But some will feel deprived. It might be that the bottle or label has to work harder. Brands might have to think of what they can do to enhance customers’ interaction with the brand. We have seen online videos where the distiller takes you through a virtual tasting, or it might be a Spotify playlist to have with your dram.”

Whilst Scotch whisky has been built on heritage and tradition, a new breed of consumer often seeks brands that align with their modern values. When choosing a brand or making a purchase, it’s going to be something you want to be seen with and share on your social media. It’s quite new to the whisky industry but we see it in other industries such as fashion and beauty; beauty has a big focus on natural, vegan and refills. It can be argued that luxury has now become a purchase that removes the guilt from indulgence – it’s not really about financial wealth or special status, it’s about self-improvement and living guilt free.

Whisky producers are already “thinking outside the box” it seems. Colourful bottles have appeared: Bruichladdie’s The Classic Laddie comes in bright turquoise; Haig Club’s vessel is rich, blue and square.

There’s also been a surge in colourful, eye-catching arty labels such as The Boutique-y Whisky Company which features bold cartoon graphic designs, collaborations with artists – Glenfiddich has worked with some of the world’s most innovative artists for two decades – and tie-ins with influencers and celebrities. Even venues feature: The Dalmore’s The Luminary Series of limited edition malts has been curated in partnership with V&A Dundee, blending whisky and architectural design.

The Scotch Whisky Association (SWA) says the sector has made significant inroads towards becoming a greener, more sustainable industry. It points out that greenhouse emissions have been cut by more than 50% since 2008, while almost 40% of all energy used by producers is obtained from non-fossil fuel sources, compared to 28% in 2018.

As well as the pledge to have all new packaging recyclable or compostable by 2025, the industry has also pledged to use water responsibly and play an active role in the conservation of Scotland’s peatland.

The SWA’s Sustainability Strategy, meanwhile, commits the sector to reaching net-zero emissions in its operations by 2040.

At present, some consumers do expect premium products like Scotch whisky to have a premium look and feel, sometimes equating this to more elaborate packaging. How will this perspective be challenged while reassuring consumers that using low-carbon – and less – packaging will not reduce the premium nature of Scotch whisky and how it is presented? This industry is committed to addressing the impact of the packaging used to bottle and transport Scotch whisky around the world. Getting to net zero is a clear priority, therefore tackling this agenda is critical.

WHISKY BOTTLING GOES GREEN

 LEADING WHISKY BRANDS AIM TO REDUCE
CARBON EMISSIONS

Leading global alcohol monoliths Diageo and Pernod Ricard, among others are forging a path towards atmospheric stability and salubrity. They are constantly pushing the boundaries of innovation to not only deliver the premium quality and iconic design their customers expect from them, but to do so in a way that reflects their sustainability ambitions.

Paper-Based Whisky Bottles Behind The Bar

Diageo recently tried out a 90% paper-based bottle for its Johnnie Walker Black Label scotch whisky, suggesting that it could emit 47% less carbon than standard glass solutions. This trial took place exclusively at Johnnie Walker Princes Street’s 1820 in Edinburgh. Bartenders served drinks from 250 70cl bottles to test their feasibility in a bar environment; consumers were able to see the bottles, but not purchase them. A report on the innovative experiment is awaited.

An external life cycle analysis claims that the prototype could reduce carbon emissions by 47% compared to the glass Johnnie Walker Black Label equivalent. It also claims to be approximately 60% lighter. Inside the bottle is a ‘very thin’ plastic liner that, according to Diageo, does not impact the bottle’s recyclability, as it is not attached or bonded to the Dry Molded Fibre outer layer. Therefore, it does not require separation before the components are recycled.

PulPac, Setop DIAM, and PA Consulting worked with Diageo to produce the bottle closure, which is made from a combination of cork and similar Dry Molded Fibre paper technology to the bottle itself; however, it is excluded from calculations and only intended for use during the trial.

The stopper used in the trial is not recyclable, but alternative solutions are reportedly in development.

As a whole, the bottle’s design maintains the same square shape as previous Johnnie Walker Black Label bottles, yet cuts unique facets into the sides and embosses the company’s Striding Man iconography onto the bottle and closure.

This trial took place as part of the Bottle Collective with PA and PulPac. As the paper-based bottle is tested and developed further, the partners plan to consider future improvements to its recyclability.

These bottles break new ground in packaging design and shows the potential to significantly reduce carbon emissions, whilst seeking to maintain the elegance, luxury, and bottle size expected in the premium drinks market.

PulPac’s Dry Molded Fibre technology opens up new possibilities for cost-effective, lightweight, less carbon intensive and more sustainable packaging. Feedback collected from bartenders and the public following the market trial is being evaluated so they can test and refine the bottle and technology further.

A previous trial saw Diageo and PA Consulting work together to trial paper-based packaging for Baileys’ Original Irish Cream Liqueur. Designed for recycling in standard paper streams, the 80ml bottles were served at Time Out Festival in Barcelona, Spain; the design team used the lessons learned from the trial to inform the technical aspects of a larger, more complex bottle shape for Johnnie Walker.

Johnnie Walker has also unveiled its Blue Label Ultra bottle, which is the brand’s lightest 70cl scotch whisky glass bottle and could potentially be the lightest in the world. The company aspires to reduce the weight of its glass packaging and lower its packaging-related carbon emissions.

At 180g without the closure, Diageo says the new bottle was created by adopting a ‘test-and-learn’ model, where the whisky brand worked with external glass makers to rethink how the bottle was designed, made and transported. Apparently, the glass was hand-blown, and the teardrop shape meant reforming the square Johnnie Walker bottle for the first time.

As part of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the weight of glass used in its packaging, also hoping to reduce the amount of carbon emissions associated with packaging. Citing a study by British Glass, the company says actual savings would be project and product dependent, but ‘independent studies show that, all else equal, for every gram of glass reduced that means over half a gram less carbon emissions in production’.

Diageo says the technology is not yet available to launch bottles of this weight at scale - however, Johnnie Walker has been granted a UK patent, and a license to the patent will be offered on a royalty-free basis to any interested parties, aiming to encourage further progress in the industry. Reportedly, 888 bottles of the new design will be produced and a limited number released for sale in 2025 in selected markets worldwide, with an RRP of £1000.

The technical challenges that light-weighting presents required incorporation of various design and production specifications that could not have been envisaged at the start of the journey; from the requirement of a tear drop shape to the addition of a protective cage to allow for a round base, and the hand-making and filling of each individual bottle to avoid damages in production. It is hoped that the discoveries will have a positive impact within the wider industry and help discover new possibilities for lighter, lower carbon packaging alternatives.

In July 2024, Diageo and ecoSPIRITS announced a global agreement to distribute Gordon’s gin, Captain Morgan rum, and Smirnoff vodka in reusable packaging at bars, hotels, and restaurants via the ‘lower carbon, lower waste’ ecoTOTE technology. The agreement is set to offer a ‘flexible framework’ in which Diageo can pilot and scale circular packaging in 18 markets within the space of three years.

Laphroaig

Butterfly Cannon has launched a new campaign for Laphroaig’s Scotch Whisky, hoping to enhance the storytelling elements of its gifting strategy and encourage consumers to buy Islay single malts as presents.

The new campaign is inspired by the line of green wellie boots lined up in the boat room of the visitor centre at Laphroaig’s distillery. These are reserved for the ‘Friends of Laphroaig’ community, who are given the opportunity to claim a piece of Islay land and are loaned a pair of wellies to walk to their plot. Butterfly Cannon was inspired by this ‘overt symbol of Laphroaig’s connection with their land’ and took note of the boots’ flexible rubber, fold-over top, adjustable buckle, and sturdy tread. It combined these features with Laphroaig’s signature green colour, logo lockup, and an ‘L’ pattern on the tread of the boot to produce the new, boot-shaped pack.

It is designed for reuse as an outdoor container for such items as camping gear, art supplies, water bottles, or other Laphroaig bottles. As such, it features a side strap for easy carrying and is built for durability.

Chivas Regal 18 YO

Whisky company Chivas Regal has unveiled a new look for its Chivas Regal 18, with a reported 25% glass weight reduction on its flagship 70cl bottle and ‘fully recyclable outer packaging’.

The updated bottle features a taller, more rounded shape and a layered, multi-faceted label. A traditional Scottish symbol, the Luckenbooth, is now positioned at the centre of the label and embossed into the glass base.

The Chivas Regal shield and crossed spears have also been embossed into the glass. Named The Gold Signature, the updated carton - said to be fully recyclable - features gold detailing and a gold-coloured tin lid finished with Chivas Regal master blender Sandy Hyslop’s signature in gold lettering.

The company states its flagship 70cl bottle’s reduction in glass weight is expected to save over 500 tonnes of glass annually, based on FY24 volume sales. The new design brings Chivas Regal 18 in line with Chivas Regal 12, which unveiled a new look in 2021 and follows the transformations of Chivas Extra and XV.

The new Chivas Regal 18 bottle not only showcases Pernod Ricard’s dedication to luxury with its refined design but also highlights ongoing efforts to reduce environmental impact. By reducing glass weight and transitioning to fully recyclable outer packaging, they are taking significant steps towards a more sustainable future. The new Chivas Regal 18 bottle will be rolling out globally from Oct 2024.

An All-New Look For Chivas Regal 12 YO

Starting 2022, the same, signature 12-year-old blended smooth Scotch whisky was levelled up with a bolder bottle in a richer shade of ruby. You’ll still see the familiar rounded shoulders of the bottle design, but it now stands taller and prouder – and on greener credentials, too. The 12 years spent in the cask are honoured with bold XII numerals, sitting below the sleeker, emblematic Chivas Regal crest, which is etched carefully into the capsule and glass.

In 2021, the first carton was produced which depicted scenes from Scottish history and folklore. King Robert the Bruce on his battle charger and scenes from the Battle of Bannockburn were embossed into the foil carton, alongside images showing Highland dress in the 16th to 19th centuries. The Chivas Brothers Crest also depicted King Robert, with the Gaelic motto ‘Treibhireas Bunaiteachd’ (translated to ‘fidelity and stability)’ above him. The new Chivas Regal 12 bottle pays homage to its incredible history, while turning boldly to the future.

Chivas Regal 12 now uses 100% recyclable and environmentally friendly packaging materials as we accelerate towards our 2025 target of 100% recyclable, reusable, compostable or bio-based packaging, which will save 92 tonnes of plastic per year. The reduced weight of the new Chivas Regal 12 bottle saves more than 1,000 tonnes of glass each year, with its completely plastic-free packaging saving 2.3 million plastic bottles. Lastly, all-new delivery boxes lessen the energy needed in the recycling process. Together, these components contribute substantially to reducing Chivas’ CO2 emissions.