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Thursday, 31 October 2024

AMRUT DOMINATES WORLD STAGE

Amrut HAS MULTIPLE SUCCESSES IN 2024 COMPETITIONS

'BEST DISTILLERY IN THE WORLD' AT ASIAN WHISKY AND SPIRITS COMPETITION

Amrut Distilleries has been awarded the title of "Best Distillery in the World" - Asian Whisky at the 2024 Tokyo Whisky and Spirits Competition. With this accolade, Amrut adds to its collection of over 350 awards, affirming its reputation as a leader in the luxury premium spirits market.

Tokyo Whisky and Spirits Competition (TWSC) is the only Japanese and the largest Asian competition for Distilled Spirits. It is dedicated to evaluating whiskies and spirits from around the globe. Held annually in March since 2019, this competition is hosted by the Japan Whisky Research Center and focuses on showcasing spirits that suit Japanese tastes.

The judging process involves 300 industry experts and takes place in two phases: an initial remote screening in January and February, followed by the final round in Tokyo in March. In 2020, the event expanded into two categories: one for Western spirits and another for shochu. The top accolade awarded is Superior Gold, with Gold, Silver, and Bronze medals also being given.

TWSC judges entries through blind tasting, where the brand names are not revealed to the judges. This method is particularly rigorous and fair, distinguishing it from other world-renowned competitions. According to TWSC press release, 832 spirits were entered from around the world this year, with the awards being decided, based on scores of 295 experts in Japan. Each entry was judged by minimum of 8 judges.

This year, Amrut stood out in a competitive field that features distilleries from Taiwan, Japan and other parts of India. Amrut has been winning accolades in the west, and now with this prestigious award in Japan, Amrut has completed a sweep across the globe. Amrut Fusion's victory over these prestigious single malts showcases the distillery’s unparalleled ability to produce award-winning whiskies that are cherished by enthusiasts worldwide. The Japanese honour for precision and excellence complements Amrut’s unique whisky-making approach.

"WORLD'S BEST WHISKY" TITLE AT 2024 INTERNATIONAL SPIRITS CHALLENGE LONDON

THE INTERNATIONAL SPIRITS CHALLENGE (ISC) is the longest running dedicated spirits competition in the world, a legacy built on reputation, trust, respect and nigh on 30 years of experience. It is open to anyone who produces, markets or sells spirits from any country, including distillers, producers, distributors, agents, pr agencies, independent retailers, retail chains, supermarkets and wholesalers. All spirits must be entered with the permission of the brand owners.

Their challenge is established through a precise and independent judging process, which serves to encourage the high calibre of spirits, designs and campaigns entered into the competition each year. Receiving thousands of entries from over 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world's leading spirits producers as the international standard for quality and excellence. Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from our experienced panel of specialist judges.

Chaired by Richard Paterson OBE, with 50 years in the Industry, the last 46 years with Whyte & Mackay Distillers, the judging panel comprises:
David Stewart, William Grant & Sons
Billy Leighton, Irish Distillers
Bill Lumsden, Glenmorangie
Gordon Motion, Edrington
Hiromi Ozaki, The Nikka Whisky Distilling Co
Shinji Fukuyo, Suntory Limited
Randy Hudson, Triple Eight Distillery on Nantucket
Julia Nourney, Freelance
Frances Jack, Scotch Whisky Research Institution
Angela d'Orazio, Freelance and
Sam Simmons, Atom Brands

The esteemed accolade, part of a prestigious competition featuring top global whisky brands, highlights Amrut's exceptional performance with five gold medals in the competitive "World Whisky Category." Led by its flagship single malt, Amrut Fusion, the distillery's success underscores India's growing prominence in the international spirits arena and its commitment to crafting whiskies of unparalleled quality and taste.

The 29th edition of the Challenge, held in London, featured top whisky brands worldwide, including prominent names from Scotland, Ireland, and Japan. Amrut Distilleries distinguished itself by securing five gold medals in the fiercely competitive "World Whisky Category," setting a new standard for India. Apart from Amrut Fusion, other whiskies that won awards include Amalgam Malt Whisky, Nativity Indian Single Malt Whisky (Travel Edition), Indian Single Malt Whisky Cask Strength, and Peated Single Malt Whisky. Overall, Amrut Fusion has won over 40 international awards; this recognition highlights Amrut's commitment to excellence and craftsmanship, establishing it as a leader among luxury spirit producers globally.

The International Spirits Challenge is renowned for its rigorous judging standards and prestigious awards, celebrating the artistry and skill behind whisky distilling worldwide. Amrut Distilleries' accolade as the "World's Best Whisky" at the 2024 Challenge not only reflects its ongoing pursuit of excellence but also elevates the profile of Indian whisky on the global spirits landscape.

AMRUT’S SINGLE MALT EMERGES WINNER AT WHISKIES OF THE WORLD


At the recent Whiskies of the World Competition held in the USA, Amrut’s Triparva Single Malt whisky was awarded the top honour of “Best in Class” alongside a gold medal, while the ever-celebrated Amrut Fusion Single Malt Whisky secured a double gold. Competing against renowned distillers from across the globe, Amrut’s triumphs were judged by a panel of 100 experts and distinguished jury members.

The art of triple distillation, once a hallmark of Irish distilleries, has now been masterfully executed by Amrut in their creation of Triparva. This recognition not only cements Amrut’s reputation as a leader in whisky craftsmanship but also demonstrates that they are more than capable of challenging, and indeed surpassing, their Western counterparts in every regard. The meticulous distillation techniques that Amrut employs have clearly paid off, earning them this prestigious accolade.

Amrut Fusion, already celebrated for bringing Indian Single Malt into the global whisky arena, continues its winning streak with a “Double Gold” title. This accolade adds yet another feather to its already impressive cap. Additionally, Amrut Rye Single Malt Whisky and Amrut Peated Cask Strength whisky also walked away with gold medals, further solidifying the distillery’s position as a global heavyweight in the whisky world.

These latest victories add to Amrut’s growing list of accolades, including a record five gold medals at the International Spirits Challenge and the title of Best Distillery of the Year at the Tokyo Spirits Competition. With these wins at Whiskies of the World, Amrut’s momentum shows no signs of slowing down.

The recognition of Triparva, a triple distilled single malt whisky, will inspire the distillery to continue pushing the boundaries of what’s possible in the world of single malts. The year 2024 has indeed been a remarkable one for Amrut, with their diverse range of malts gaining recognition and accolades across the globe.

With a workforce of 1,300 employees, Amrut has achieved significant financial success, but it was the global recognition of Amrut Fusion in 2009 that truly put Indian whisky on the international map. Amrut’s distinctive approach, utilising Indian barley and the unique climatic conditions of the country to accelerate the maturation process in oak barrels, has earned them a place among the world’s most esteemed whisky producers. The rigorous judging process of the International Spirits Challenge and the subsequent accolades underscore the distillery’s mastery in whisky production, further enhancing its esteemed status on the global stage.


 
           

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