WHAT'S YOUR WHISKY?

DIAGEO LAUNCHES ‘WHAT’S YOUR WHISKY?’ DIGITAL
PROFILING TOOL AT EUROPEAN AIRPORTS

Diageo Global Travel has launched the ‘What’s Your Whisky?’ digital tool into travel retail. The tool enables whisky fans, from novices to enthusiasts, to find the perfect Scotch or whisky to suit their tastes.

It is rolling out with ARI at Lisbon and Faro airports, and with Aelia Duty Free at London City and Paris Orly airports this summer.

The tool features an interactive questionnaire, powered by Artificial Intelligence (AI), that draws upon a wealth of consumer and distiller insights. The tool uses AI, customer insights, interactive visual cues and a questionnaire to assess consumer’s individual whisky preferences before making recommendations from the Diageo portfolio

THE COUNTER IN LONDON

The platform uses easy-to-understand visual cues and consumer-friendly questions to assess each user’s preferences over a range of sweet, fruity, spicy and smoky whisky flavours. The data is then collected to create each consumers’ personal ‘flavour print’ which allows the technology to recommend whisky options with a flavour profile that matches the consumer’s.

The ‘What’s Your Whisky?’ experience allows consumers to explore the full range of our Scotch and whiskies in a personalised and completely new way. Rolling this out at scale will help thousands of people find their perfect whisky based on the innovative Flavour Print AI technology. This technology Diageo has already been deploying to great success at the Johnnie Walker Princes Street experience in Edinburgh is now available at travel retail.