VIRTUAL VISIT TO DIAGEO

 Diageo Archive Now Virtually Accessible

Stroll through Diageo's archive once - this wish can now be fulfilled without leaving your home. In cooperation with Matterport, the spirits company Diageo has had its archive captured in images and implemented virtually. On a 360° tour, you can now stroll from room to room and from shelf to shelf, just with a click of a mouse.

Diageo's real archive extends over 5,000 square metres. It contains papers, certificates, pictures, advertising material, furniture, bottles - the history of many Scottish distilleries and brands is preserved here.

There are more than 5,000 bottles in showcases in the Liquid Library. The development of whisky brands can be followed here from the 1880s to the present day. The Marketing Hall of Fame presents advertisements and marketing campaigns from 1779 to recent PR activities.

In the Founder's Room you can meet personalities who were and are behind the whisky brands. Many of the brands that are now part of Diageo began as an individual vision or a small family business. Would you like to sit virtually at the desk where Peter Mackie, owner of Lagavulin and father of the White Horse brand, once did his office work? It’s here in the Founder's Room.

Also impressive is the abundance of archival material collected and lined up in boxes and folders in The Vault. Books, lists, certificates, rolls of film - it's a shame that you can stroll past everything here and admire it, but unfortunately don't have the opportunity to lift the covers or leaf through the books…

If you want to take a look around the Diageo archive, you can find it here at The Matterport

Source: Diageo