MOET HENNESSY ACQUIRES STAKE IN CANADIAN WHISKY WHISTLE PIG

 LVMH PARTNERS WHISTLE PIG

The French company Moet Hennessy, which is the ‘premium wines and spirits’ branch of LVMH, has announced partnership with the Canadian whisky distillery WhistlePig. Moet Hennessy will start distribution of WhistlePig in selected markets in Europe and Asia and has also acquired a minority stake in the Canadian company.

Moët Hennessy, the wines and spirits business of LVMH, the world’s leading luxury products Group, had first bought Glenmorangie PLC, owner of some of the world’s most acclaimed malt whisky brands, for £300 million in November 2004. The Glenmorangie Group also owns two other celebrated malt whisky brands: Glen Moray and Ardbeg, known for their high quality products. 

The arrangement with Moët Hennessy marks a significant moment for WhistlePig as it aligns their brand with the leader in luxury wines and spirits and should move into the international market.

WhistlePig evidently fits very well with the rest of Moët Hennessy's portfolio. This high quality and top-rated whisky brand has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning. WhistlePig will be launched in various markets in Europe and Asia early next year.

WhistlePig was founded in 2007 by the American entrepreneur and politician Raj Peter Bhakta, who had to leave the company in 2016. Famous Master Distiller David Pickerell, who died in 2018, joined the team from the beginning to build up the brand, blend the whisky and develop the own WhistlePig Distillery.

WhistlePig is located on an old 500 acres farm. The rye grown here is processed in the own distillery, which opened in 2015. Previously, the company had built the WhistlePig label with purchased Canadian whiskey that was matured for finishing here on site.