Thursday, 24 January 2019

SCOTCH IS BACK WITH A BANG: AN UPDATE

 SCOTCH WHISKY SALES ON THE RISE



Scotch is back with a bang. Global exports in 2016 turned positive after three long years, with values mounting 4% to £4 billion (U$5.2bn). Single Malts took the biggest share of the pie in percentage with a solid revival: exports soared by 12% in value to cross the £1bn (US$1.3bn) barrier for the first time. Johnnie Walker and Chivas Regal both saw losses, yet others, including Ballantine’s and Black & White, saw impressive gains. William Grant & Sons also flourished, with volume sales climbing by 9.5% to 1.21 million cases for Glenfiddich putting daylight between it and main rival The Glenlivet, owned by Pernod Ricard. Glenfiddich is attracting the next generation of premium whisky drinkers through the release of high­profile new expressions, particularly The Glenfiddich Experimental Series, a range of unexpected and unusual variants created by malt master Brian Kinsman, taking single malt into a bold new direction and helping to define a new Scotch era, according to a company spokesman. 



Sales of Scotch Whisky in Million 9l Cases
BRAND
OWNER
2012
2013
2014
2015
2016
% +/-
Johnnie Walker
Diageo
19.70
20.10
17.90
17.60
17.40
-1.14%
Ballantine’s
Pernod Ricard
5.81
6.01
6.13
6.22
6.70
7.72%
Grant’s
Wm Grant& Sons
4.46
4.71
4.37
4.35
4.48
2.90%
Chivas Regal
Pernod Ricard
4.83
4.68
4.59
4.39
4.26
-2.96%
J&B
Diageo
4.20
4.00
3.70
3.50
3.50
0.00%
William Peel
MBWS
2.50
2.65
2.75
2.90
3.00
3.45%
Wm Lawson’s
Bacardi
2.58
2.80
3.06
3.11
2.99
-3.86%
Dewar’s
Bacardi
3.04
2.95
2.70
2.68
2.80
4.48%
Label 5
La Martiniquaise
2.51
2.51
2.58
2.58
2.59
0.39%
Bell’s
Diageo
2.50
2.50
2.50
2.20
2.10
-4.55%
Black & White
Diageo
N/A
1.20
1.30
1.40
1.80
28.57%
Passport
Pernod Ricard
1.20
1.43
1.63
1.94
1.74
-10.31%
Buchanan’s
Diageo
1.90
1.90
1.60
1.40
1.70
21.43%
Teacher’s Hi’land Cream
Beam Suntory
2.10
2.02
1.99
1.62
1.55
-4.07%
Clan Campbell
Pernod Ricard
1.31
1.66
1.65
1.61
1.55
-3.73%
Sir Edward’s
La Martiniquaise 
1.38
1.43
1.54
1.54
1.54
0.00%
100 Pipers
Pernod Ricard
1.58
1.32
1.38
1.45
1.44
-0.69%
White Horse
Diageo
N/A
1.50
1.70
1.50
1.30
-13.33%
Glen´Čüddich
Wm Grant& Sons
1.03
1.05
1.05
1.11
1.21
9.50%
Vat 69
Diageo
N/A
1.20
1.20
1.30
1.20
-7.69%
The Glenlivet
Pernod Ricard
0.90
0.97
1.04
1.06
1.03
-2.83%

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Top 10 BEST SELLING SCOTCH WHISKIES 2017-18
We all have our favourite brands, but which are the most popular Scotch whisky brands on the planet? As you might expect, the global top 10 contains some household names, but also some less heralded brands – Surprisingly, there isn’t a single malt in the list.
Johnnie Walker, continues to stride ahead of the pack, outselling its nearest three competitors combined. The top five has remained unchanged for the past couple of years. It’s close-fought further down the rankings – with almost a three-way tie for sixth spot between Famous Grouse, William Lawson’s and William Peel – while Diageo’s price-fighting Black & White blend has surged into the top 10 after smashing through the two million-case barrier in 2017.
No
BRAND
OWNER
SALES IN 2017#
CHANGE Vs 2016
1
Johnnie Walker
Diageo
18.1m cases
+2.0%
2
Ballantine’s
Pernod Ricard & Chivas Bros
6.7m cases
+3.8%
3
Grant’s
William Grant & Sons
4.5m cases
+1.1%
4
Chivas Regal
Pernod Ricard & Chivas Bros
4.4m cases
+1.1%
5
J & B
Diageo
3.3m cases
-3.3%
6
Famous Grouse
Edrington
3.05m cases
+0.5%
7
William Lawson’s
Bacardi
3.04m cases
+4.7%
8
William Peel
Marie Brizard
3.03m cases
+2.9%
9
Dewar’s
Bacardi
2.5m cases
-5.2%
10
Black & White
Diageo
2.3m cases
+27.1%
   # 9.0 L Million Cases